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Whole Foods Market brings back 12 Days of Cheese, releases award-winning lineup of artisanal cheese

New artisanal cheese offered at 50% off each day, Dec. 12 through Dec. 23

AUSTIN, Texas (Dec. 5, 2019) – Whole Foods Market is giving the greatest gift of all this season with its annual 12 Days of Cheese, highlighting an artisanal cheese each day from Dec. 12 through Dec. 23 and offering customers some of the highest-quality cheeses available at a generous discount, from artisans like 2019–20 World Cheese Award–winner Rogue Creamery. Each of the selected cheeses will be 50% off for one day only during the 12-day period.

“Our team is thrilled for the return of 12 Days of Cheese because we have the opportunity to showcase some truly delicious, diverse and innovative cheeses at an incredible value,” said Cathy Strange, Whole Foods Market’s Vice President of Specialty, Product Innovation and Development. “The list of 12 cheeses that we’ve curated includes a few award-winning cheeses and a few exclusive cheeses you can only get at your local Whole Foods Market. Each one is unique and will make a delicious addition to any holiday occasion.”

The featured cheeses include:

These distinctive cheeses were chosen by Whole Foods Market’s global experts in collaboration with the company’s in-store Certified Cheese Professionals. This highly trained group of 386 team members has been certified by the American Cheese Society for their expertise in cheese storage and handling, nutrition, distribution, raw materials, the ripening process, the making process, types of cheeses, pairings and various specialty categories. More than 51% of Certified Cheese Professionals worldwide come from Whole Foods Market.

Shoppers are encouraged to stop by their local Whole Foods Market to sample these new and adventurous cheeses they may not have experienced before. Whole Foods Market’s team of in-store Certified Cheese Professionals and cheesemongers are available to answer any questions customers may have about the cheeses, from tips for building a cheese board to food and beverage pairing suggestions. Prime members can also enjoy an additional 10% off the discounted price of each day of cheese.


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