Company News:

Whole Foods Market launches William & Kate Royal Addition Cheddar Cheese

Product celebrates Royal Family’s baby; available for a limited time

Fort Lauderdale, Fla. – You don’t have to be heir to the throne of England in order to eat like a member of the Royal Family. In celebration of the upcoming arrival of William and Kate’s baby – the first heir to be born in more than 25 years – Whole Foods Market has launched a new product called the Westminster William and Kate Royal Addition Cheddar cheese.

This all-natural, white cheddar is made on the farm in England and is aged for 12 months; it has a creamy yet savory flavor. Whole Foods Market is the exclusive bulk retailer for the product (10-pound wheel) and will also sell the Royal Addition Cheddar in pieces at $9.99 per pound. The cheese is available for a limited time in all Whole Foods Market locations across the country.