Whole Foods Market unveils top 10 food trends for 2019
Retailer’s global and local experts forecast emerging flavors, products and culinary influences
AUSTIN, Texas (Nov. 15, 2018) – Today Whole Foods Market’s global buyers and experts revealed the most anticipated and innovative food trends for 2019 in their fourth annual trends predictions announcement. Pacific Rim flavors, eco-conscious packaging, faux meat snacks and new varieties of hemp-infused products are among the food influences expected to take off in the next year. The retailer’s seasoned trend-spotters thoughtfully compiled this report based on more than 100 years of combined experience in product sourcing, studying consumer preferences and participating in food and wellness industry exhibitions worldwide.
Whole Foods Market’s top 10 food trend predictions for 2019:
Pacific Rim Flavors
Flavor inspiration from the Pacific Rim (think Asia, Oceania and the western coasts of North and South America) are popping up in grocery stores and restaurants as people continue to explore more of the world through their palates. Ingredients like longganisa (a Filipino pork sausage), dried shrimp, cuttlefish and shrimp paste are on restaurant and home menus that span from breakfast to dinner, while vibrant tropical fruits such as guava, dragon fruit and passionfruit are making their way into colorful smoothie bowls and cocktails. Jackfruit is a popular meat alternative already being used in place of items like barbecue pulled pork, while an extract of monk fruit, an ultra-sweet-tasting fruit also known as luo han guo, can be used as a sweetener replacing added sugars. In the coming year, Whole Foods Market and 365 Everyday Value brands will launch a limited collection of refreshingly sweet products inspired by Pacific Rim fruits like guava tropical vinaigrette, pineapple passionfruit sparkling mineral water, mango pudding mix and passionfruit coconut frozen fruit bars.
Try the Trend: Fresh produce like dragon fruit and star fruit; Whole Foods Market Pineapple Passionfruit Tropical Sparkling Mineral Water; 365 Everyday Value Passionfruit Coconut Swirl Fruit Bars; 365 Everyday Value Organic Strawberry Guava Pudding Mix; 365 Everyday Value Guava Coconut Swirl Fruit Bars; 365 Everyday Value Pacific Rim Dried Mixed Fruit with Jackfruit and Guava; 365 Everyday Value Guava Tropical Vinaigrette, Lakanto Monkfruit Sweetener
Back in 2017, our experts predicted the naturally occurring probiotics in fermented foods like kimchi and “pickled everything” would blow up the food world. In 2019, expect even more innovative probiotic integrations in food — and not just in the supplement or refrigerated aisles. New strains of probiotics such as Bacillus coagulans GBI-30 and Bacillus coagulans MTCC 5856 are making more shelf-stable applications possible. Wellness-focused brands are making it easier to get more probiotics in your day by adding functional probiotic ingredients to your pantry staples through products like granola, oatmeal, nut butters, soups and nutrition bars. Another unexpected place shoppers can find probiotics is in the cleaning aisle with brands like Counter Culture Probiotic Cleaning Tonic, an all-purpose cleaner that utilizes probiotic cultures and essential oils. Even beauty brands are including pre- and probiotic-based ingredients through sunscreen and other topical body care.
Try the Trend: GoodBelly Probiotics Crunchybars; Effi Probiotic Chickpea Granola; Pacifica Sunset Sun + Skincare Mineral Sunscreen Spray SPF 30; Vega One Botanical Blends Organic All-In-One Shake With Ashwagandha Extract; Counter Culture Probiotic Cleaning Tonic and all-purpose cleaner
Fats are making a comeback, and the trendiest diets are on board. With the rising popularity of keto, paleo, grain-free and even “pegan” (paleo + vegan) diets, plus a general shifting consumer mindset, fats are starring ingredients in creative, convenient foods. Along with these phat fats, higher protein and lower-carb combos will continue to trend across simple and easy snacking categories. New integrations of fat sources — like keto-friendly nutrition bars crafted with MCT oil powder, coconut butter–filled chocolates, snacks affectionately called “fat bombs” and a new wave of ready-to-drink vegan coffee beverages inspired by butter coffees — are busting on the scene allowing consumers to get their fat fill with convenient treats. Keep your eyes and taste buds open for popcorn made with grass-fed ghee, multiple flavors of ghee that range from sweet to savory, plus new variations on traditional meaty snacks like chicken chips and thin, crisped beef jerky.
Try the Trend: Fourth & Heart Madagascar Vanilla Bean Ghee Butter made with grass-fed ghee; Eating Evolved Keto Cups; Keto-friendly Dang Bars; Forager Project Organic Coconut Cashewgurt; Love Good Fats Plant-Based Bars; 4505 Cracklins; Wilde Chicken Chips; Vital Proteins Mocha Coconut Collagen Creamer
Next Level Hemp
Hemp hearts, seeds and oils are nothing new to food and body care lovers — they’re in everything from waffle mix to dried pastas. (Even baby hemp leaves have had their moment in the microgreens trends.) But a new interest in the potential benefits stemming from other parts of hemp plants has many brands looking to explore the booming cannabis biz. While CBD oil is still technically taboo (prohibited in food, body care and dietary supplements under federal law), retailers, culinary experts and consumers can’t miss the cannabis craze when visiting food industry trade shows, food innovators conferences or even local farmers markets. But there’s more to this trend than CBD. Andalou Naturals has introduced hemp plant stem cells in their CannaCell body care collection. Non-cannabis-derived sources from the endocannabinoid system (which are named after the cannabis plant that inspired their discovery), like phytocannabinoids that exist in nature, are also becoming more visible and prevalent due to the growing trend. It’s clear that hemp-derived products are going mainstream, if not by wide distribution, then by word of mouth!
Faux Meat Snacks
Eating more plants doesn’t mean you have to forgo beloved meaty flavors and textures. Plant-based foods will continue to surprise and inspire — this year taking on the meat-based snacking world of jerkies and pork rinds you may associate with the corner store and road trips. While plant-based foods aren’t exactly a new trend, our experts noted more people — even those who don’t eat only vegan or vegetarian — are exploring plant-based snacking as their palates crave adventure, want a break from meat or seek more ways to add savory umami flavors into snacks and meals. Mushrooms like king trumpet will play a key role here, flexing their flavor and texture powers in tasty jerky, “pork” rinds and “bacon” snacks (used in both Pig Øut Pigless Bacon Chips and Snacklins Cracklins Without the Pork) to offer up a satisfying crunch. Beyond these reinvented veggies and plant-based products, vegetarians can indulge in Quevos Egg White Chips for even more snacking.
The number of brands making the switch to packaging with the environment in mind continues to grow at a quickening pace. Dozens of like-minded brands in the OSC2 Compostable Packaging Collaborative have pooled their efforts to make important advances in flexible product pouches. Some companies are making commitments to ban straws, while brands like Whole Foods Market are setting up regional pilots to test recyclable strawless, sipper lids made from PET, without increasing the plastic content of a lid/straw combination. Expect to see an emphasis on reusing, with more produce departments going “BYOVB” (bring your own vegetable bag) and traditionally single-use packages going multi-use, like multi-use (and compostable!) food wraps made from beeswax, as well as waxed canvas or silicone alternatives to the usual plastic storage bags that can be used for sandwiches and snacks. Some movements start as trends, then become necessities. This is one of them.
Try the Trend: Square Organics bars; Numi Organic Tea; Alter Eco chocolate bars; Nutiva; Lotus Foods; Flow Alkaline Spring Water; Seed Phytonutrients Daily Hair Cleanser and hair care line; Dr. Bronner’s Pure Castile Soap; Lunchskins Recyclable + Sealable Paper Sandwich Bags
Trailblazing Frozen Treats
While there is something comforting and classic about a scoop of vanilla ice cream, some consumers are wanting something a little less, well, vanilla. The new pints on the block are adding a fresh take on a timeless treat with innovative bases like avocado, hummus, tahini and coconut water. Look down specialty frozen aisles and you might find plant-based frozen desserts like CocoWhip Soft Serve and ice creams with savory swirls of artisanal cheese (and don’t think you’ll stop seeing those low calorie, high protein players in the frozen aisle anytime soon). Globally-inspired frozen desserts are taking the stage — possibly sparked by 2018’s mochi ice cream obsession and a Thai rolled ice cream craze — with icy indulgences like airy Taiwanese snow ice and Mexican nieves de garrafa, not to mention stretchy, chewy, Turkish ice creams that get their unique texture from mastic and other unique sources. Popsicles and gelatos won’t be left out of the fun — they’ll get some buzz with boozier infusions coming to market.
Try the Trend: Cado Avocado Non-Dairy Frozen Desserts; Seed + Mill Tahini Soft Serve at Whole Foods Market Bryant Park; Jeni’s Sorbet Frosé; CocoWhip Soft Serve at Whole Foods Market Lamar; Dolcezza Mascarpone and Berries Gelato; Cold Crush Ultra Premium Ice Cream, Sweet Cream Rhubarb; Vegan mochi ice cream
Marine Munchies, Beyond Seaweed
Seaweed snacks rose to popularity a few years back and are now enjoyed by health-conscious adults and toddlers alike, however, our experts expect even more ocean influence in the grocery aisles in the year to come. Think beyond seaweed snacks. Sea greens are showing up in dishes like seaweed butter and kelp noodles while consumers are exploring new depths of ocean flavors with superfood properties like unique varietals of algae and kelp. Puffed snacks made from water lily seeds, plant-based tuna alternatives with algae ingredients, crispy snackable salmon skins with omega-3s and kelp jerkies are just a few testing the waters. A salty sea fennel and olive blend will debut on Whole Foods Market olive bars in 2019, and brands like Ocean’s Halo include kelp as an ingredient in all their miso and ramen broths, condiments and sauces.
Try the Trend: Good Catch Fish-Free Tuna made with algae; Sea Fennel Olive Blend on Whole Foods Market store olive bars; Ocean’s Halo broths, condiments and sauces; Nature’s Way Algae Oil capsules; EPIC Salmon Fillet Smoked Maple Strips
Snack Time, Upgraded
Snacking across the board will take a turn toward the fancy, and snacks, as they start to usurp the usual three-meals-a-day routine, are anything but ordinary. Snacking has become an occasion of its very own — think charcuterie or cheese boards for one, one-ounce portions of Cypress Grove cheeses paired with demi-baguettes as desk snacks and more mini meals. More takes on snacking nod to the comforting treats of your second grade lunchbox, with better ingredients. Portable snack packages will feature bites like prosciutto and aged mozzarella, and artisanal versions of classic snacks like cheese or peanut butter cracker sandwiches. Ingredient-conscious snack and treat makers are creating new packaged snacks that take us back to our treat-loving childhoods but with higher quality ingredients, some of which are updated to accommodate special diets. Upgraded retro treats will star on 2019’s shelves — candy-coated Project 7 Organic Chewies burst with intense fruit flavor and are gluten free; Smashmallow’s marshmallow and puffed rice treats are gluten free and made with organic sugar; Little Secrets Crispy Wafers are long crunchy rectangles dipped in fair trade chocolate.
Try the Trend: Cypress Grove 1-ounce artisanal fresh goat cheeses; Creminelli Fine Meats artisan charcuterie snack packs; Goodie Girl Cookies; 365 Everyday Value Organic Pretzel Pieces (Hot Pepper Jelly and Southwest Jalapeño Ranch flavors); 365 Everyday Value PB&J Gone Gourmet Trail Mix; Gluten-free Quinn Peanut Butter Filled Pretzels; Fuller Foods Serious Cheesy Puffs; Project 7 Organic Chewies; Little Secrets Dark Chocolate Pieces and Crispy Wafers; Smashmallow Marshmallow Rice Treats
Purchases that Empower
Much like last year’s Transparency 2.0 trend, consumer purchasing power continues to motivate changes in the food, beverage and body care industries, as shoppers expect more from the brands and businesses they choose to support. In 2019, thoughtful consideration behind purchases moves beyond (but doesn’t exclude!) environmental stewardship and animal welfare, and becomes more people-focused. Greyston Bakery practices an open hiring model — no questions asked — to practice what they call “radical inclusion,” which includes anyone who has faced barriers to employment. Kuli Kuli produces moringa powder which is often grown and processed by women, and has provided more than $1.5 million in income to women-led farming cooperatives, nonprofits and family farmers around the world through their organic moringa supply chain. Whole Planet Foundation partners with suppliers such as Chobani, Frontier Co-op, Naked Juice, Wallaby Organic, Papyrus-Recycled Greetings and more to alleviate poverty through microcredit loans for the world’s poorest people — mostly women — who become empowered microentrepreneurs lifting themselves and their families out of poverty. Media outlets like Cherry Bombe Magazine make it easy to find and support women-owned businesses and female chefs in your community, while inspiring discussions on how to move the industry forward together. Contributing toward social movements via purchasing goods and services with missions you believe in can make for big changes that extend far beyond the world of retail.
Try the Trend: Kuli Kuli Pure Moringa Vegetable Powder; Greyston Bakery Brownies and Blondies; Alaffia Whipped Shea Butter & Coconut Oil; Women’s Bean Project baking and soup mixes; Ground Up almond and cashew butters; Wild Ophelia By Vosges Haut-Chocolat chocolate bars and chocolate coffee bites; Whole Trade produce at Whole Foods Market
This year’s predictions came from Whole Foods Market’s culinary experts and industry leaders who source items and lead trend-spotting initiatives across the retailer’s more than 490 stores. The in-house specialists combine their expertise from all departments including cheese, specialty, grocery, meat, seafood, prepared foods, produce and body care, when preparing the forward-looking trends report.
Shoppers can try different versions of these trends in their local Whole Foods Market stores or on Amazon.com. For interviews with Whole Foods Market’s experts or to learn more about their 2019 predictions, contact firstname.lastname@example.org.