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Whole Foods Market Unveils Vegan Holiday Meal in Partnership with Chef Jeremy Fox

Retailer to feature exclusive recipes on hot bar for World Vegan Day, Nov. 1, and offer $5 off all vegan holiday meal online pre-orders

AUSTIN, Texas (October 24, 2018) – Whole Foods Market and Chef Jeremy Fox, the award-winning chef and “On Vegetables” cookbook author, are partnering to launch a vegan holiday meal just in time for World Vegan Day, Nov. 1.

Well known for his game-changing approach to cooking with vegetables, Chef Jeremy Fox co-created the vegan meal with Whole Foods Market’s culinary development team to provide an innovative, plant-centered option for customers and new twists on classic holiday sides that will please any palate.

To celebrate World Vegan Day and the new partnership, recipes will be featured on Whole Foods Market hot bars nationwide Nov. 1. Additionally, customers will receive $5 off online pre-orders of the vegan holiday meal placed on shop.wfm.com Nov. 1–6 with the promo code VEGAN.

The vegan meal for two includes:

The vegan holiday meal will be available for Thanksgiving and throughout the holiday season at shop.wfm.com.

Jeremy Fox is an acclaimed chef known for his thoughtful, creative and sustainable approach to farmers’ market-driven cuisine. He’s earned five James Beard nominations for Best Chef West and his “On Vegetables” cookbook was a James Beard finalist. Fox is currently chef and partner at Rustic Canyon and Tallula’s in Santa Monica, CA, with his next restaurant, Birdie G’s, debuting in spring 2019.


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