Whole Foods Market® (Nasdaq: WFM), the world’s leading natural and organic grocer, opened its newest store in the Milwaukee area, Wednesday, Feb. 24. The new 47,563 square-foot store at 11100 W. Burleigh Street in Wauwatosa celebrated the grand opening with over a thousand shoppers, lively music and tasty food samples.

“We received such a warm welcome from the Tosa community today,” says Ted Beres, Whole Foods Market Wauwatosa, Store Team Leader. “It is such a privilege to serve all the amazing people in our new community and hope they enjoy the many high-quality natural and organic foods, and the warm, inviting venues featured in this store.”

Whole Foods Market Wauwatosa features a variety of new, chef-driven prepared food offerings as well as classic Whole Foods Market fare for shoppers to choose from including:

  • The Juice Bar serving fresh juices and smoothies, and for the first time in Whole Foods Market Midwest stores, Farmstand Freeze – a simple frozen treat made with freshly pureed fruits and vegetables, slightly sweetened with dates or honey.
  • The Tosa Tavern’s 20 taps pour a rotating selection of rare and hard to find brews such as Gumball Head from Three Floyds Brewery, Pentagram and Darkness from Surly Brewing, Abyss from Deschutes Brewery, Fantasy Factory IPA from Karben4 Brewing and Peanut Butter Victory at Sea by Ballast Point, Brutus and Outboard Cream Ale infused with Cinnamon Plum Tea from Milwaukee Brewing Company, Sweet Potato Stout from Bell’s Brewery, Bourbon Barrel Aged Stout from Central Water’s Brewing, Infectious Groove by O’so Brewing, and two handles of New Glarus.
  • The Coffee Bar offers light, medium and dark roasted coffees, espresso drinks, blended coffee beverages, cold brew coffee and house made Vietnamese cold brew, as well as delicious frozen custard.
  • Cookshack featuring burgers, sausages, sandwiches and fried fish selections.
  • Other exciting features include: self-serve pizza station, hot bar, salad bar, sushi, and many other grab-and-go meals and sides.

With a large variety of custom-cut meats, organic and local produce, and pantry staples, Whole Foods Market Wauwatosa is the go-to grocer for every level of food explorers. Highlights include:

  • Responsibly grown, fresh fruits and vegetables
  • Gourmet sausages made in-house with Lakefront Brewery Riverwest Stein Amber Ale
  • Full scratch bakery making fresh baked breads daily
  • In-house smoked bacon and seafood, and dry-aged steaks
  • Over 150 back-to-basics bulk pantry items and over 60 bulk spices
  • Over 1000 wines, 400 beers, and 200 cheeses

To celebrate opening day, Whole Foods Market hosted its version of a ribbon cutting called a “Bread-Breaking Ceremony” with the Mayor of Wauwatosa, Kathleen Ehley; Whole Foods Market Team Members and Wauwatosa neighbors. Gift cards with a mystery value ranging from $5 to $50 were passed out to the first 500 customers. One lucky customer received a mystery gift card with a value of $500. Doors officially opened at 9 a.m.

Whole Foods Market’s Wauwatosa store will also empower Team Members and customers to support local causes. In celebration of opening week, the store will hold five “Days of Community Giving,” where 1 percent of each day’s sales will go toward a local not-for-profit including:

  • Wednesday, Feb. 24 – Education Foundation of Wauwatosa
  • Thursday, Feb. 25 – Friends of Boerner Botanical Gardens
  • Friday, Feb. 26 – Eisenhower Elementary School PTA
  • Saturday, Feb. 27 – Zoological Society of Milwaukee
  • Sunday, Feb. 28 – Wauwatosa Historical Society

Whole Foods Market’s One Dime at a Time program provides an incentive to customers who bring their own bags for shopping and helps develop stronger communities.  At the register, customers will have the option to receive a 10-cent per bag refund as cash back off their purchase or they can choose to donate it to that month’s selected charity organization. Whole Foods Market Wauwatosa’s first One Dime at a Time recipient will be West Suburban YMCA.   

Whole Foods Market Wauwatosa joins two other locations in Wisconsin: 2305 N. Prospect Ave. in Milwaukee, and 3313 University Ave. in Madison.

Whole Foods Market hired approximately 120 Team Members for the new location.