Arlington, VA, August 22, 2013 – PBS KIDS and Whole Foods Market® have partnered to offer families tools to support healthy eating. Designed to leverage the educational content of PBS KIDS and Whole Foods Market’s commitment to nutrition, the partnership will provide families with free resources in Whole Foods Market locations across the country, as well as online. The effort kicks off this September with a suite of materials from PEG + CAT, PBS KIDS’ newest series, which focuses on preschool math and problem-solving skills and will launch on October 7. PEG + CAT activities, recipes and more will be available to families at their local Whole Foods Market, offering fun ways to build math skills and healthy eating habits.

“At PBS KIDS, our goal is to offer educational, engaging content for the whole child, helping prepare kids for success in school and in life,” said Lesli Rotenberg, General Manager, Children’s Programming, PBS. “Healthy eating is an important part of this whole child philosophy, which is why we are excited to provide resources from PEG + CAT to help make grocery shopping, cooking and eating a learning adventure through our work with Whole Foods Market.”

PBS KIDS has launched a website with resources for families to encourage healthy eating and build academic skills. Located at, the site features online and offline activities to help kids and parents have fun building math and science skills as they grocery shop, cook and eat. The site also features healthy eating tips to help children establish a lifetime of good nutrition and easy, affordable recipes from PBS Parents Kitchen Explorers designed to encourage kids to try new foods.

Whole Foods Market is also offering online tools featuring kid-friendly recipes to help families eat better, quick and healthy meal-planning tips for families, resources for healthy eating on a budget, and nutrition information for all ages. These tools are now available at

“For many of our shoppers, especially those with families, each day is compiled of tiny victories to help their families make healthful decisions. We are excited to further our commitment to health and wellness for families through this effort and support those everyday successes,” said Barry Hirsch, global partnerships director, Whole Foods Market. “At Whole Foods Market, we support the tiny victories that help children build healthy habits. That’s why we are thrilled to work with PBS KIDS to provide families with recipes, tips, games and activities to encourage a lifetime of healthy eating.”

In addition to the online resources available now, PBS KIDS and Whole Foods Market’s strategic partnership will include in-store materials throughout the month of September. To learn more, visit