In the newest episode of Beyond the Board, CEO Jason Buechel sits down with Laird Superfood founders, Laird Hamilton and Gabby Reece. Its an exceptional conversation where Laird and Gabby, who both grew up on islands, share their connection to food and how that helped with building their company. They learned from early ages and throughout their pro-athlete careers the value of quality ingredients. In fact, the couple divulged on the episode that they looked to Whole Foods Market Quality Standards to help shape their product development strategy.
Both Laird and Gabby share fascinating insights about their island upbringings and how this foundation, combined with their professional athletic careers, instilled a deep appreciation for quality ingredients. This philosophy naturally aligned them with our standards when building their brand.
Other key topics covered in the episode include:
- Finding ways to balance work/life/health throughout the various stages in life
- Deep dive into their ingredient sourcing
- The tricks they’ve learned to building a successful business
This episode offers valuable perspective on how our standards continue to influence the industry and shape better-for-you brands. Be sure to listen to the episode to learn from two legends who continue to push the boundaries of human potential.
