PRINCETON, N.J. (September 16, 2004) Whole Foods Market, the world's largest natural and organic supermarket and America's first national “certified organic” grocer will officially opens its doors today at 3495 US Route 1 South in Princeton. Princeton and surrounding area residents will be awarded a taste of the purest, most flavorful, highest quality foods and products along with a convenient and contemporary shopping experience. Whole Foods Market offers foods that are available in their purest state and are free of hydrogenated oils, artificial additives, preservatives, sweeteners, colorings and flavors.

Spanning 62,000 square feet, the new Whole Foods Market Princeton Store offers foods that are passionately prepared and features an array of international culinary treasures certain to turn shopping from a routine chore into a favored pastime. Irresistible items on display at the new location include: fresh artisan breads baked throughout the day, the broadest cheese selection in town, a dry aged beef cooler and hand-dipped gelato that rivals sidewalk cafés in Venice. A true one-stop-shop resource for the community, the Princeton store will also highlight a sizable lobster tank, featuring fresh boat run lobsters straight from Massachusetts, along with an unprecedented selection of bulk product where shoppers can conveniently pick up a wide variety of favorite snacks, coffees, soy milks and waters.

“We are very much looking forward to becoming a part of the Princeton community and hope to be considered a trusted food and lifestyle resource that becomes a true neighborhood gathering spot,” said Sarah Kenney, marketing director, Mid Atlantic Region. “After a mindful search for the right retail location, we hope to become an anchor in the community and feel the Route 1 South location will bring together all the neighboring communities who are interested in living a healthy and more sustainable lifestyle, as well as experiencing the indulgences of a little guilty pleasure.”

To further compliment the shopping experience, Whole Foods Market is complete with all natural meat, spiced shrimp bar, fresh sausage made daily and a coffee roaster. The store will feature a 75 person café where local residents and out of towners alike can pick up food from the store and enjoy relaxed dining. Designed with a vibrant, welcoming flair, the Princeton store adorned with artistic and informative language in each department will offer a user-friendly educational backdrop to organic and natural living.

“We were really trying to consider the needs specific to the Princeton community when we built the store and created its convenient and distinctive amenities,” said Evan Schmiedahaus, store team leader. “Our goal is to provide customers with a high-quality shopping experience and outstanding customer service that will hopefully enable them to make the right choices about products they use in their daily lives.”

Additionally, Whole Body™ at Whole Foods Market will feature Princeton's largest selection of luxurious natural body care items and cosmetics for women, men and babies as well as unadulterated nutritional supplements and vitamins. All products at Whole Body are made with the highest quality natural ingredients and are free of harsh chemicals and unnecessary fillers. The Princeton store also offers a fresh and vibrant array of flowers and plants including special organic floral items.