(New York, NY – October 22, 2014) – Whole Foods Market is pleased to announce its partnership with famed local noodle producer, Sun Noodle. Known for supplying noodles to some of the most esteemed ramen shops in the nation, including David Chang’s Momofuku Noodle Bar and Ivan Orkin’s, Ivan Ramen and Slurp Shop. Sun Noodle will be launching two new packaged, MSG-free ramen kits – Shoyu Ramen and Miso Ramen exclusively at Whole Foods Market stores in New York City. Sun Noodle’s classic Kaedama Ramen Noodles will also be available.
Sun Noodle strives to offer the authentic taste of Japanese noodles with the finest ingredients. The collection will feature classic ramen flavors, Shoyu and Miso based broths, both made with no added MSG and meeting Whole Foods Market’s strict quality standards. The products are refrigerated packs of fresh ramen noodles paired with concentrated soy sauce or miso base that can be easily prepared, offering shoppers the opportunity to create restaurant-quality ramen at home with their own choice of meats, vegetables, seasonings and other unique soup ingredients. The noodles are made fresh at Sun Noodle’s local factory in Teterboro, NJ.
“We are excited about our partnership with Whole Foods Market which will make our products readily available to anyone who enjoys Japanese Ramen in New York City,” said Kenshiro Uki, General Manager of Sun Noodle New Jersey. “This will provide a new venue to continue our mission of educating the public about authentic Japanese Ramen in one of the most vibrant cities in United States.”
Founded in 1981 by CEO Hidehito Uki, the Sun Noodle Empire began in small shops in Hawaii, and slowly made its way to mainland United States, and into the kitchens of some of the world’s most distinguished chefs and ramen shops. Sun Noodle has been widely recognized for it’s more recent Ramen Lab, where attendees can take part in educational seminars, courses, tastings, and flights—all revolving around the celebration of ramen. This launch coincides with the forthcoming opening of their first New York City Ramen Lab, located at 70 Kenmare Street.
“At Whole Foods Market, we’re consistently looking for opportunities to bring our customers a high-quality restaurant experience in the comfort of their home,” said Elly Truesdell, Local Forager for Whole Foods Market’s Northeast Region. “In partnering with Sun Noodle, our shoppers will now get to create their own exciting ramen dishes with the very best noodles available in New York City.”