Shoppers can now directly aid those impacted by the 7.8-magnitude earthquake that hit Ecuador this April by purchasing single stem roses at Whole Foods Market.

The roses are $2 each,100 percent of which will go toward a guaranteed $100,000 donation to Hogar de Cristo, an emergency home construction program aiding families displaced by the earthquake.  

Grown in Ecuador, the roses are also part of the company’s Whole Trade Guarantee® program, an ethical trade program that ensures better wages and working conditions for farm workers and helps fund community development projects in areas where the products are produced.

The roses are available at all Whole Foods Market stores in the U.S. and Canada while supplies last. For more information, visit: