AUSTIN, TX. (September 4, 2008) — Whole Foods Market (NASDAQ: WFMI), the world's leading retailer in natural and organic foods, has teamed up with pop music icon and environmental activist Sheryl Crow to create a special edition of Whole Foods Market’s signature reusable shopping bag, A Better Bag. Launching in Whole Foods Market stores nationwide on Oct. 15, this exclusive design was created in support of the Natural Resources Defense Council’s (NRDC) Simple Steps program to encourage shoppers to embrace simple steps in their everyday lives to reduce consumption and consider the environment.
“I am a big believer in doing what you can, even if it’s something as small as reducing the amount of plastic we each use daily that ends up in landfills, whether it is plastic bags, water bottles or product packaging. I’m so happy to be working with Whole Foods Market on this project,” said Sheryl Crow.
The design of the new A Better Bag, which will be out in plenty of time for the holiday season, features a charcoal sketch of a tree with words written by Crow specifically for this project woven into the artwork.
This limited edition bag, which features a collection of beautiful earth tones, is made from 80 percent post-consumer recycled plastic bottles and will be available from Oct. 15 through the holiday season. Each bag represents approximately four 20-ounce plastic bottles. The Company is offering two sizes for the first time: large (14 x 15.5 x 8 ) and small (9.5 x 12 x 7.5) which retail for an unbeatable 99 cents and 79 cents, respectively.
“On their own, our A Better Bags have been tremendously popular with shoppers,” said Whole Foods Market’s Nona Evans. “Working alongside someone as talented and passionate as Sheryl Crow to create this special edition not only sends a strong message about the environment to the world, but it’s also sure to make it easy to make a difference this holiday season. It’s also a powerful way to give a gift that gives back as the bags make great holiday gift bags.”
As part of the Company’s continued efforts to consider the environment and keep shoppers informed on environmental issues, Whole Foods Market and Sheryl Crow are using this campaign to help raise awareness for the Natural Resources Defense Council (NRDC) and its Simple Steps program. Whole Foods Market has made a donation to the NRDC in support of their initiative and each bag carries the SimpleSteps.org website encouraging shoppers to learn more about how they can get involved.