AUSTIN, Texas (March 22, 2012)—Whole Foods Market unveils a kosher-for-Passover product selection worth celebrating — from organic and whole wheat matzo to gluten-free macaroons and antibiotic-free poultry choices — just in time for Passover.

“Good food brings people together and is a huge part of every community,” said Errol Schweizer, senior global grocery coordinator for Whole Foods Market. “Whether they’re serving up a secret family recipe, or adding an organic, vegan or gluten-free twist to their Seder Plate, shoppers can count on Whole Foods Market to help make this holiday one their guests – and their taste buds – will remember.”  

From boutique olive oils and premium poultry picks to high-end teas and gourmet snacks, Whole Foods Market’s kosher selection spans beyond the traditional picks. This year, the grocer is also offering a hearty selection of exclusive items, including:

  • Organic whole wheat matzo, matzo meal, matzo farfel and cake meal from Aviv, a 120-year-old traditional matzo producer in Israel.
  • Avvio Organic Grape Juice, an essential part of the Passover Seder, made just for Whole Foods Market shoppers from a special harvest of organic grapes.
  • Delicately sweet and crisp Glick’s Macaroons in chocolate, chocolate chip, almond and coconut varieties.
  • Gluten-free, organic matzo from Yehuda

Stores will also carry kosher poultry options from top brands like Kosher Valley™. Selections include fresh and frozen whole young turkeys and chickens, as well as freshly ground chicken and turkey options, all certified by the Orthodox Union and the K’hal Adath Jeshurun. As with all of Whole Foods Market’s meats, these birds are raised on a vegetarian diet without antibiotics or added hormones*.

“Our Passover chickens and turkeys meet our strict Quality Standards and are dual kosher certified to ensure that shoppers are getting the highest-quality, most flavorful bird, processed in accordance with kosher law,” said Theo Weening, global meat buyer for Whole Foods Market. “In addition, our Quality Standards for meat mean our chickens and turkeys are raised with no antibiotics, no added hormones*, and on an all-vegetarian diet.”

Shoppers can also complete their Seder Plates with Z’roah (lamb shank) bones, offered free of charge.

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*Federal regulations prohibit the use of hormones in raising poultry.