AUSTIN, Texas (Oct. 22, 2012) Today, to celebrate the opening of its 365th store in Port Chester, New York, Whole Foods Market is giving away thousands of products from its award-winning 365 Everyday Value store brand line. Launched in 1999, the line offers shoppers more than 1,470 top quality choices – from soup to nuts – at great value prices 365 days a year. The line also includes 650 organic options and nearly 350 Non-GMO Project Verified products.

There are several ways shoppers can score free products today, including:

The early bird prize: Today only, all Whole Foods Market stores in the U.S. and Canada are giving away 365 Everyday Value products to the first 100 customers who make a purchase of $10 or more.

Online giveaways: When shoppers share a photo of their favorite 365 Everyday Value product on Whole Foods Market’s Twitter (@WholeFoods) or Instagram (instagram.com/wholefoodsmarket) channels and tag it with #365Day, they’ll be entered for a chance to win a $365 Whole Foods Market gift card. Additionally, shoppers can visit the company’s Whole Story blog at wholefoodsmarket.com/blog/were-celebrating-our-365th-store-giveaways-galore and enter a comment about their favorite 365 Everyday Value product for a chance to win a $365 Whole Foods Market gift card. Deadline to enter is 11:59 p.m. today.

Shop at the 365th store today: Whole Foods Market’s new Port Chester store will be hosting a full day of sampling and giveaways, including 25 percent off all 365 Everyday Value products purchased that day in the store. Shoppers’ savings will be donated to Whole Kids™ Foundation and Whole Planet Foundation®.

For more details about Whole Foods Market’s new Port Chester store, visit: wholefoodsmarket.com/stores/portchester.

For more information about the company’s 365 Everyday Value brand line, visit: wholefoodsmarket.com/about-our-products/product-lines/365-everyday-value.