AUSTIN, Texas (April 4, 2013) – In celebration of Earth Month, Whole Foods Market is transforming into a hub for Earthlings – or humans inspired by the earth’s beauty and bounty — to meet up, share ideas and celebrate the planet both in stores and online at EarthlingMonth.com.
From foraging for chufa and re-purposing gourds into lamps to pickling watermelon radishes and powering beer brewing with bikes — Earthlings are encouraged to celebrate the planet’s beauty and what it inspires by sharing their passions via images, tweets and videos. To join the conversation, visit earthlingmonth.com/#/participate to upload a message, photo or video using Instagram, Facebook or Twitter. Or, simply use the hashtag #WFMEarthling via Twitter or Instagram.
Content will instantaneously post to EarthlingMonth.com, which will live alongside curated content to become an evolving visual conversation throughout April filled with colorful ideas, inspiration, nostalgia, and innovation.
Whole Foods Market has also created The Earthling Guide with tips on how to help maintain the planet’s beauty and minimize the human footprint. In addition, stores across the company will host an Earth Month celebration on Saturday, April 20, with various activities, samples and more for shoppers and their families.