Today, Whole Foods Market encourages shoppers to get out and vote—not only in local elections, but also in the grocer’s national survey, called “What Do You Value?

Through this survey, “America’s Healthiest Grocery Store” enlists shoppers to help shape its community giving days, store experiences and product offerings. The survey asks participants to rank a list of categories, including healthy food, animal welfare, local farms and producers, responsibly grown produce and sustainable seafood. These areas all relate to Whole Foods Market’s values-driven model already at work in the communities and supply chains that connect its nearly 400 stores.

Whole Foods Market also created wfm.com/valuesmatter to offer visitors more transparency and information through videos, supplier partner stories, product profiles and team member testimonials.

The survey runs through Nov. 20. Participants will have the chance to win a $100 gift card. Winners will be selected randomly.