AUSTIN, TEXAS (April 17, 2014) – There probably isn’t a wine style that is more shunned and misunderstood than rosé wines; Whole Foods Market is out to change that. With its Rosé Revolution from April 16 to May 27, the company will shed light on the beautiful color, taste and versatility of rosé or “pink” wines from around the world to debunk some of the myths about rosé wines such as:

Pink does not always equal sweet. While blush and white zinfandel wines are sweet, more often than not, rosé wines are bone dry, fresh and acidic, and fruity.
Save for later. Look for new vintages – most rosé wines should be from 2012 and should be enjoyed now.
One shade of pink is preferable. There are many shades of rosé, based on how the wines are made, so experiment from berry pink to light salmon rosé wines.
Tough to pair.   Rosé wines are some of the most versatile food wines, pairing well with seafood, fish, cheeses, grilled chicken and even barbecue. 
Savor rosé in the summer. Summer’s ripe for rosé, but so are the cool nights and warm days of spring. Keep a bottle in the fridge and serve super chilled. 

“Whole Foods Market’s Rosé Revolution is turning on wine enthusiasts of all levels to the fact that rosé wines are refreshing, lively, and some of the sexiest numbers on our shelves,” said Devon Broglie, M.S., global beverage buyer for Whole Foods Market. “Gone are the days of grandma’s sticky sweet white zin as your sole rosé choice. Rosé is the new red for white wine drinkers and the new white for red wine drinkers.”

Here’s a look at some of Whole Foods Market’s favorite rosé wines:

   • Bieler Père et Fils Rosé, France
   • Coteaux d'Aix-en-Provence Rosé, France
   • Madame Fleur Whole Foods Market 365 Rosé, France
   • La Vielle Ferme Rosé, France
   • Chateau Miraval Côtes de Provence Rosé, France
   • Chateau d'Esclans Whispering Angel Provence Rosé, France
   • Charles & Charles Rosé, Washington