AUSTIN, TX. January 7, 2008 – Whole Foods Market invites shoppers to check out The Whole Deal, available now in stores and at www.wholefoodsmarket.com/wholedeal. The latest quarterly value guide shares tried-and-true ways to cut costs but not corners when shopping for natural and organic groceries. It also delivers healthy ideas to help ensure New Year's resolutions become long-term solutions. The Whole Deal recommends to those who are watching their wallets, waistlines and overall wellness to:

  • Look for store coupons and “Sure Deals!” The winter issue of The Whole Deal value guide has more than $30 in coupons and lots of “Sure Deals!” – high-quality, popular pantry items with great prices all year long – such as 365 Everyday Value® Whey Protein Powder for $11.99 (just 75 cents per serving), or 32 ounces of 365 Everyday Value organic yogurt for only $2.99.
  • Learn to cook and learn to save. Cooking is one of the easiest ways to enjoy delicious, healthy food on a budget. The Whole Deal offers step-by-step instructions for preparing meals for one, two or four, as well as how to add a few prepared foods when time is tight.
  • Make a weekly meal plan. Create a week's worth of meals based on what is already in the pantry and in-store product specials. Each issue of The Whole Deal value guides offers 7-day meal plans. With Whole Foods Market's volume discounts, customers can save money and stock the freezer for future meals. The bulk section is ideal for spices or snacks needed for the week. Frozen fruits and vegetables, as well as value-sized lean meats, offer no waste and high nutrient content.
  • Make the most of your good cents for healthy good sense. Select nutrient-dense and affordable winter foods such as whole grains and greens for delicious, filling and healthy meals. Whole Foods Market takes the guesswork out of how to prepare grains and greens, offering serving and cooking suggestions for these healthy and very affordable foods.
  • Take a Value Tour. The start of a new year is time for new beginnings, so get reacquainted with your Whole Foods Market. Local “value gurus” show customers how to shop the store on a budget without sacrificing quality.

The Whole Deal is focused on helping customers meet their wellness goals while watching their wallets and waistlines,” says Whole Foods Market Value Guru, Barry Hirsch.  “This latest edition includes more than a dozen great-tasting recipes with cost per serving and nutritional information including some gluten-free, dairy-free and vegetarian options.”

Featured recipes include roasted salmon with lemon relish from Martha Stewart's Everyday Food magazine, and sweet potato and black bean enchiladas, which is Karina's Kitchen's winning recipe from Whole Food Market's first-ever “Food Blogger Budget Recipe Challenge.”

Shoppers can get more cooking tips from “The Martha Stewart Show” (check local listings) and budget-conscious recipes with customer ratings at http://wholefoodsmarket.com/wholedeal and can sign up online for The Whole Deal e-newsletter to be notified of the best store specials.