What:  Whole Foods Market is promoting its large array of Non-GMO Project Verified products with a sale this coming weekend, Friday, April 19 to Sunday, April 21. The retailer will be offering discounts and bundle deals on more than 900 Non-GMO Project Verified items from more than 70 brands including:

  • EnviroKids Gluten-Free Cereals
  • Lundberg Rice Products
  • Lotus Foods Rice
  • Stahlbush Frozen Fruit
  • Erewhon Cereal
  • Wholesoy & Co. Soy Yogurt
  • Way Better Snacks Tortilla Chips
  • Green Mountain Gringo Tortilla chips
  • Theo Chocolate Classic Bars
  • Dr. Bronner’s Coconut Oil
  • Garden of Eatin’ Tortilla Chips
  • WestSoy products

Why: Whole Foods Market is celebrating the breadth of non-GMO offerings in its U.S. and Canadian stores and raising awareness of the Non-GMO Project and what its verification seal means. The sale will help spotlight all the choices Whole Foods Market offers shoppers who want to avoid GMOs.

FYI:  The company recently announced that by 2018, all products in its U.S. and Canadian stores must be labeled to indicate if they contain genetically modified organisms (GMOs), making it the first national grocery chain to set a such a deadline for full GMO transparency.

For more information about the Non-GMO Project, and for a full list of verified products, visit: www.nongmoproject.org. For lists of products available at Whole Foods Market by location, visit: www.wholefoodsmarket.com/service/non-gmo-verified-list.

 Fine print:

Product selection, availability and limits may vary by region. Contact your store for details. While supplies last. No rain checks.