Date of sale:        Friday, June 6, 2014
What’s on sale:   Responsibly Farmed™ Paiche
Price:                   $8.99 per pound

What to know about this paiche:
Whole Foods Market is the only national retailer carrying a newly available South American fish species called Paiche. Often reserved for trend-setting restaurants, Whole Foods Market is making this fish available to shoppers across the U.S., Canada and the U.K. Prices are less than sea bass, a fish with comparable flavor and texture.

Paiche is a mild fish that is an easy, healthy choice for family meals or great for a dinner party. Whether you prefer to grill, broil or sear, this fish is sure to maintain its moist, firm texture. Since it’s very hard to burn or dry out, Paiche is great for novice cooks!

Paiche is a farmed fish, backed by Whole Foods Market’s Responsibly Farmed™ seal, which assures shoppers that seafood is raised according to the industry’s highest aquaculture standards. That means no antibiotics, added growth hormones or added preservatives; and farmers monitor water quality to prevent pollution.

With 20 grams of protein in every 3.5-ounce serving, Paiche is also a rich source of protein with no trans fats.

Grilled Paiche Tacos with Pickled Veggies
Lime Roasted Paiche with Sweet Potatoes
Pan-Seared Paiche with Spicy Avocado Sauce and Greens
Easy Sweet-and-Sour Paiche Noodle Bowl
Tomatoey Baked Paiche with Goat Cheese and Mint

Fine print:
U.S. and Canada stores only.  Discount not available in Hawaii or the UK. While supplies last. No rain checks. No limit (per region).