To complement its first-ever national brand campaign, Whole Foods Market is sharing a new video to remind shoppers that “Values Matter” and to illustrate how small decisions made at the grocery store can lead to something more.

The video demonstrates how Whole Foods Market’s groundbreaking standards for animal welfare, responsible farming practices, sustainable seafood, household cleaning products and beauty products can make an impact. Along with its quality standards, the retailer also works to give back to both local and global communities with programs committed to pollinator protection, nutrition in schools and development in emerging economies, among others. 

From safe cleaning products to responsibly grown produce, Whole Foods Market also invites consumers to take a brief survey called “What Do You Value?” to share what matters most to them.

For more information on the campaign and additional content on what makes Whole Foods Market different, visit:

More images