NEW YORK (Jan. 25, 2018) – The first Whole Foods Market 365 location on the East Coast and the seventh in the country opens Wednesday, January 31 at 9 a.m. in Brooklyn at 292 Ashland Place. This 30,000 square foot space is located in the 300 Ashland building, just steps away from Atlantic Terminal and Barclays Center.
This Whole Foods Market 365 takes the “neighborhood grocery store” concept to the next level by focusing on value, convenience and unique retail innovations while keeping Whole Foods Market’s strict quality standards. The store will offer high-quality products free of artificial flavors, colors, sweeteners, preservatives, hydrogenated fats and high-fructose corn syrup.
“We’re very excited to bring Whole Foods Market 365’s easy, everyday shopping experience to the heart of Brooklyn in Fort Greene,” said Jeff Turnas, president of Whole Foods Market 365. “Whether you’re meeting a friend for a burger and shake, grabbing coffee along your commute, or looking for high-quality bargains to stock up the pantry at home, we will have something for everyone. Our first East Coast store is a great example of how the 365 brand continues to innovate and evolve the shopping experience.”
Whole Foods Market 365 Fort Greene is also a convenient neighborhood dining destination full of healthy and on-trend options through the Friends of 365 program. The café level will feature a collection of four distinct venues with ample seating for customers who want to hang out and dine in.
Regular store hours are 8 a.m. to 11 p.m., while the café level will open earlier at 7 a.m. for breakfast and coffee options.
Exciting Features & Flavors
Next Level Burger: Open daily from 11 a.m. to 10 p.m. America’s first 100 percent plant-based burger joint offers modern twists on the classics, such as stacked burgers, fries and hand-spun shakes. All of Next Level Burger’s delicious ingredients are sustainably-sourced, organic, non-GMO and vegan.
Orwashers Bakery & Coffee Bar: Open daily from 7 a.m. to 8 p.m. This 102-year-old New York City institution will have an artisanal bakery café offering hand-crafted breads, pastries, sandwiches and salads, along with a full coffee bar.
Juice Press: Open daily from 7 a.m. to 9 p.m. Juice Press will have a wide variety of fresh and organic grab-and-go health food, from custom smoothies to meals and snacks. Their nutrient-dense offerings are all organic, vegan and certified kosher.
POURiT Authority: Open daily from 11 a.m. to 11 p.m. Whole Foods Market 365’s first self-serve beer, cider and wine venue is convenience at its best (aka the ‘get it your d*mn self’ model). Guests utilize reloadable electronic cards and digital screens to pour their own drinks directly from the dozen rotating taps, which means sampling is encouraged! Look for Brooklyn-brewed beers from Threes Brewing, Other Half Brewing Company, and more.
Fresh meat & seafood: Look for our “Butcher’s Cut” specialty cuts, prepared in house daily, along with value packs of affordable household favorites. Fresh, ready-to-cook marinated meat and seafood like chimichurri steak and lemon thyme salmon makes delicious weeknight meals a breeze.
Antipasto bar: An eclectic selection of olives, roasted garlic, tapenades, pickled and marinated artichokes, beets and cauliflower sold by the pound.
Specialty cheeses: Planning a party? Stop by the specialty cheese department for a hand-picked selection of nearly 30 artisanal cheeses, from Parrano and Pavino to Seaside and Vermont Creamery’s Minimont, made exclusively for Whole Foods Market 365 stores.
Grab-and-go: Build-your-own salad and meals at hot and cold bars with fresh ingredients. Shoppers can pick up ready-made wraps, sushi by Kikka, New Jersey bakery-style pizza by the slice, sandwiches, pastas, breakfast tacos, plus crowd-pleasing favorites like cakes, pies, fruit and veggie trays. Customers can even use our in-store Pizza Phone to order up an entire square pie that is baked while you shop.
Fresh baked goods: Pick up baked goods by local favorites Orwashers, Hot Bread Kitchen and Roberta’s, and choose from a selection of cookies, pastries and hearth breads. Plus, a bulk cookie bar will offer cookies by the pound.
“Flash Finds”: New, seasonal or unique offerings available for a limited time. Flash Finds for opening week include Siete grain-free tortilla chips, Unreal chocolates and Happy Baby organic baby food.
Wide beer selection with pairing kiosk: Scan beer for food pairing ideas, ratings, user reviews and recommendations. The beer section has over 100 craft, domestic and imported beers, including local Brooklyn favorites like Coney Island Brewing Company, Brooklyn Brewery and Sixpoint Brewery.
Opening Day Celebration
The first 100 customers in line will receive a Whole Foods Market 365 gift card ranging in value from $5 to $365. Doors open at 9 a.m. and our grand opening celebration will have plentiful coffee, snacks and swag from Whole Foods Market 365 and our three Friends partners.
Community Giving Day
On opening day, the store will host a “5 Percent Day” where 5 percent of the store’s net sales will be donated to the Fort Greene Park Conservancy.
For media inquiries, or to schedule a media tour before or on opening day, please email NEMedia@wholefoods.com.