BERKELEY, Calif. (Oct. 1, 2012) – In honor of the world’s largest beer festival, Whole Foods Market is teaming up with the Beer Wench to host a mini-Oktoberfest celebration live on Twitter. The social media duo has partnered with four U.S. craft breweries that share two things in common – all produce an awesome American-style Oktoberfest beer and all have women tweeting behind the brand.
On Oct. 4, from 7-8 p.m. CST, join Whole Foods Market and the Beer Wench as they taste and tweet through four delicious American-style Oktoberfest beers with amazing and talented women in the craft beer industry. Tweet alongside beer professionals, beer enthusiasts and foodies to learn more about Oktoberfest traditions, cooking with beer, beer pairings, and the integral role women have played in the history of beer.
To participate, pick up one or all of the featured Oktoberfest beers and tweet your experience using the hashtag #WFMBeer. Every 15 minutes, the focus of the tasting will shift to a different beer. The schedule is as follows.
7:00 p.m. CST: Left Hand (@LeftHandBrewing) Oktoberfest
Woman behind the Twitter avatar: Emily Armstrong
7:15 p.m. CST: Victory Brewing (@VictoryBeer) Festbier
Woman behind the Twitter avatar: Karen Noonan
7:30 p.m. CST: Great Lakes (@GLBC_Cleveland) Oktoberfest
Woman behind the Twitter avatar: Marissa DeSantis
7:45 p.m. CST: Flying Dog (@flyingdog) Dogtoberfest
Women behind the Twitter avatar: Erin Biles & Holly Manthei
If you can’t find one of the recommended beers above, simply ask your local Whole Foods Market beer specialist to make an Oktoberfest recommendation and then join the conversation on Twitter. Don't forget the hashtag #WFMBeer.
Interested in learning more? Check out Whole Foods Market’s featured film during its Do Something Reel Film Festival this month. “The Love of Beer” is a documentary that follows women as they struggle to end stereotypes, handle their rising fame and raise a family in the craft beer scene. The film is available to digital audiences with exclusive filmmaker interviews on iTunes and other platforms for $3.99 in standard definition and $4.99 in HD. Visit dosomethingreel.com for more information.
Participation is limited to those 21 years or older.
