LOUISVILLE, Ky. (February 2, 2004) Whole Foods Market (Nasdaq: WFMI), the world's largest natural and organic grocer, celebrates the opening of its first Kentucky store, a 41,000-square-foot supermarket located at 4944 Shelbyville Road in Louisville's St. Matthews neighborhood.

“This is Whole Foods Market's first store in Kentucky,” said Sarah Kenney, director of marketing for Whole Foods Market's Mid-Atlantic region. “Just like a dinner party, we want to make everyone feel welcome and, more importantly, look forward to coming back!” The store will offer Louisville shoppers more than 400 kinds of seasonal and local produce, 100 of which are certified organic. The specialty department will feature more than 200 varieties of natural and organic cheeses, ranging from Wisconsin cheddar to French raw milk cheese. There will be 100 varieties of fresh seafood to choose from, including wild Alaskan salmon and Dungeness crab. The meat department will offer a variety of choice natural meats, including free-range pork, dry-aged beef, and 25 varieties of fresh sausage. In addition to main course products, shoppers will enjoy the aroma of freshly baked artisan breads, cookies, pastries, muffins and other flavorful baked goods from the store's in-house bakery.

Shoppers looking for a snack, lunch, or dinner will have an extensive selection of prepared foods to choose from fresh from the kitchen including: delicious daily specials, seasonal and ethnic foods, vegetarian and vegan products, and many Kentuckiana favorites.

Whole Foods Market's signature 365 Every Day Value(TM) and Whole Kids Organic(TM) brands also offer an affordable alternative to everyday goods and products free of artificial additives, sweeteners, colorings, flavors, and preservatives. All products at Whole Foods Market are free of hydrogenated fats.

Whole Foods Market's “Whole Body” department features an extensive selection of natural body and nutrition items that enable one to simultaneously take care of the body, mind and environment. Among the products offered are body care items, vitamins, supplements, herbs, homeopathic remedies, and cosmetics. “We are thrilled to become part of the Louisville community,” said Marc Mastropaolo, store team leader for the Louisville Whole Foods Market. “Whole Foods Market is about sharing great food in a great atmosphere. From a loaf of authentic sourdough bread to fresh salmon from the icy, pure waters of Iceland, we intend to delight the taste buds of our shoppers.”

Whole Foods Market not only offers great products but other special events and services within the store and the community such as cooking classes, nutritional classes, food tastings, community Yoga classes, jazz brunches, and special donation days for local not-for-profits.