AUSTIN, Texas (March 8, 2018) – In celebration of Beauty Week 2018, Whole Foods Market is offering special discounts on its wide selection of natural beauty. From March 21 to 27, all makeup, facial care, hair care, nail polish and makeup brushes will be 25 percent off. In addition, on Friday, March 23, stores will offer limited edition beauty bags for $20 apiece, while supplies last.

Valued at $100, the custom bag contains Whole Foods Market’s beauty favorites from Alba, Dr. Hauschka, evanhealy, Mineral Fusion, Trilogy, Weleda, W3LL People and more. The products come inside a beautiful, organic cotton bag from Piece & Co who empowers skilled artisans to created traditional textiles of exceptional quality. New to the sale and bag this year are the wide array of hair care products found in Whole Body.

“We’re thrilled to host our fourth annual Beauty Week, where shoppers can get some amazing deals on top quality products as well as learn more about clean beauty,” said Jen Coccaro, senior Whole Body category leader at Whole Foods Market. “The quality standards for our beauty department are unparalleled, and we hope shoppers will find their new favorite beauty product in our department during Beauty Week.”

Whole Foods Market bans more than 100 ingredients found in conventional body cate products, including phthalates, microbeads, triclosan, BHT, BHA and aluminum chlorohydrate. Whole Foods Market created its own standards for organic labeling on personal care products, as there are no mandatory government standards for “organic” claims in the body care industry.

Find out more about beauty standards at Whole Foods Market here.