NEW YORK (June 25, 2024) – At this year’s Specialty Food Association’s Summer Fancy Food Show, Whole Foods Market CEO Jason Buechel offered a glimpse into the future of food trends and Quality Standards when sourcing new products. During his “Savoring the Future” keynote, Buechel shared his perspective on industry trends and Whole Foods Market’s role in shaping what’s ahead.

Hosted by Today Show Food Producer Katie Stilo, the pair kicked things off by unpacking Buechel’s “Whole Foods Bag” – a collection of his top product finds from the show floor that exemplify the Whole Foods Market brand. He emphasized the company’s deep ties to local suppliers and commitment to nurturing emerging brands, having helped launch success stories like Vital Farms, Justin’s Nut Butters, and GoodPop.

Whole Foods Market prides itself on having a pulse on what consumers want while always keeping their Quality Standards the priority. The company’s growing emphasis on regenerative agriculture is another response to increasing consumer demand for sustainable products. As Buechel noted, Whole Foods Market is doubling down on its legacy in sustainability after pioneering the organic movement decades ago.

Looking ahead, Buechel expressed confidence in brick-and-mortar’s future, highlighting the company’s upcoming launch of a new urban, quick-shop store called “Whole Foods Market Daily Shop” expected in Manhattan this fall.

The keynote featured interactive elements tapping into Buechel’s love for food and entertaining, including a cheese board demo, blind spice-tasting challenge, and lightning round of “this or that” food preferences.


About Whole Foods Market

Founded in 1980, Austin-based Whole Foods Market is the world’s leading natural and organic foods retailer and the first certified organic national grocer in the United States. Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 530 stores across the U.S., Canada, and the U.K. To learn more about Whole Foods Market, please visit


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