EDGEWATER, NJ (July 11, 2013) – Officially opening Thursday, July 11th the Café Spice Dosateria & Lassi Bar will provide Bergen County shoppers an opportunity to enjoy a variety of authentic, made-to-order Indian street foods, including dosas, frankies, biryani bowls, raw cane juice, lassi drinks and more. The Dosateria, which first launched with Whole Foods Market in New York City, is Café Spice’s first “street food” restaurant concept in New Jersey.
“We are thrilled to once again be bringing the delicious flavors of India to Whole Foods Market,” said Sameer Malhotra, Vice President and Owner of Café Spice. “This new venue at the Edgewater store will allow us to show off an entirely new category of classic Indian cuisine that many people have not yet been introduced to.”
Offering vegetarian, vegan and meat options, Dosateria’s menu is fully customizable depending on the customer’s preference. The classic “dosa” (a light and crispy crepe) or “frankie” (a flatbread laced with egg) will have a variety of options with deliciously designed culinary twists created by celebrated Indian Chef, Hari Nayak; like the “All the Raj”, featuring pulled butter chicken, brie cheese and mango chutney or the “Om Shanti ‘N Egg” with jack cheese, egg, fire-roasted peppers & avocado with tomato mustard chutney. Guests can also design their own dosa, frankie or biryani bowl (filled with basmati rice). The lassi bar will serve sweet and savory yogurt drinks, spiced to perfection, plus guests can try raw cane juice pressed right inside the Dosateria. The menu ranges in price from $4-$10.95, and all items and ingredients meet Whole Foods Market’s strict quality standards. The Dosateria & Lassi Bar will also offer catering, making it a perfect option for office meetings or other events.
A celebrated LOCAL vendor of Whole Foods Market, Café Spice, based in New Windsor, New York, began their partnership ten years ago by supplying the retailer’s Columbus Circle location with freshly prepared restaurant quality Indian food. The partnership has since grown substantially, with Café Spice now providing more than 250 stores with its great tasting and traditional ethnic cuisine.
“Whole Foods Market and Café Spice share a commitment to quality, value and service, making them a great partner for us,” said Rich Daddario, Senior Coordinator of Prepared Foods for Whole Foods Market’s Northeast Region. “We’ve become famous for our Indian food bars in New York City, and we’re delighted to extend that experience to New Jersey by providing our customers with a unique and authentic opportunity to dine with us.”
