As Whole Foods Market launches its first national brand campaign highlighting its impactful values and groundbreaking quality standards, the company also invites people to share what matters most to them. Through a national survey called “What Do You Value?”, “America’s Healthiest Grocery Store” enlists shoppers to help shape its community giving days, store experiences and product offerings.

The survey asks participants to rank a list of categories, including healthy food, animal welfare, local farms and producers, responsibly grown produce and sustainable seafood. These areas all relate to Whole Foods Market’s values-driven model already at work in the communities and supply chains that connect its nearly 400 stores.

Whole Foods Market also created to offer visitors more transparency and information through videos, supplier partner stories, product profiles and team member testimonials.

“We really enjoy being in constant conversation with shoppers about how we can collectively make an impact,” said Jeannine D’Addario, global vice president of communications for Whole Foods Market. “This survey format is a quick and simple way to connect with them, and find ways to better serve our communities.”

The survey runs from Oct. 20 through Nov. 20. Participants will have the chance to win a $100 gift card. Winners will be selected randomly.

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