AUSTIN, Texas (June 23, 2015) – Whole Foods Market's inaugural “Ready for Action Week,” June 24 through 30, will celebrate active, fit lifestyles. During this week, the store’s Whole Body departments will host events, classes, demonstrations and promotions* to showcase Whole Foods Market’s large selection of active living products—from protein powders and superfoods to sun-care and reusable water bottles.

“Our shoppers live incredibly active lives— from professional athletes to new moms,” said Maren Giuliano, executive global Whole Body coordinator. “This week we’ll be highlighting products that support healthy lifestyles for various kinds of shoppers, whether it’s a person looking for supplements that support hydration and energy or a family who just wants to stay safe in the sun.”

Beginning Saturday, June 27, at 10 a.m. local time, all Whole Foods Market stores in the United States will offer a limited edition “Ready for Action” bag for $12 (valued at $50.) Packed with great products for summer adventures, these 100 percent jute bags with organic cotton lining are made by RIJI Green, a business committed to ending human trafficking. Each bag includes a Boiron Arnicare Gel, Goddess Garden Organics Everyday Natural or Kids Sunscreen SPF 30, Aubrey Pure Aloe Vera, Amazing Grass Amazing Meal in Vanilla Chai, Garden of Life Perfect Food Raw Organic Green Super Food in Chocolate Cacao, Spectrum Essentials Seed Blends, Nuun Active Natural Electrolyte Enhanced Drink Tabs, Tom’s of Maine Long Lasting Deodorant, a Spectrum Essential recipe book and three coupons.**

From June 26 to 28, shoppers will also save 25 percent on all protein powders at all Whole Foods Market locations in the United States and Canada. All protein powders sold at Whole Foods Market are free of high-fructose corn syrup and artificial colors, flavors and preservatives. For more on Whole Foods Market’s standards, please visit

*Please check with your local store to see which events, classes and promotions are happening in your area.
**All items in this promotion are supported by our participating suppliers.