Rockledge, Fl. (November 6, 2025) – Today, Whole Foods Market opened a new 37,000 square-foot store located in The Crossings at Viera, 2035 Viera Blvd. in Rockledge, Fl. The Viera store’s product assortment includes more than 450 locally sourced items from Florida, each meeting Whole Foods Market’s rigorous quality standards.
“I am delighted to welcome the Brevard County community to our first Whole Foods Market in the area,” said Tim Martin, Store Team Leader for Whole Foods Market. “Whether you’re grabbing lunch, picking up party food and drinks or restocking your pantry, we’ve got you covered with the perfect balance of high quality and value.”
On opening morning, customers enjoyed complimentary coffee from Latitude 23.5 Coffee & Tea and bites from Simply Delicious Bakers, with samples from Gelatys samples later in the afternoon. The first 300 shoppers in line were given a limited-edition tote bag and a Secret Saver coupon, featuring offers of up to $100.
Additionally on opening morning, Whole Foods Market provided a product donation to Nana’s Children’s Home via food redistribution nonprofit Florida Food Banks, which makes regular surplus food pickups from local Whole Foods Market stores to help prevent food waste and serve the surrounding community. This donation is a part of Whole Foods Market’s Nourishing Our Neighborhoods program, which aims to enhance the ability of local food rescue organizations to transport surplus food to areas facing the greatest need. Whole Foods Market is also making a monetary donation to The Children’s Hunger Project and Sharing Center of Central Brevard.
The new Viera store is open 8:00 a.m. – 9:00 p.m. daily. Find more information on the store’s features and product assortment at https://www.wholefoodsmarket.com/stores/viera.
About Whole Foods Market
Founded in 1980, Austin-based Whole Foods Market is the world’s leading natural and organic foods retailer and the first certified organic national grocer in the United States. Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 545 stores across the U.S., Canada, and the U.K. To learn more about Whole Foods Market, please visit https://media.wholefoodsmarket.com/.
