Austin, TX – December 10, 2009 – Whole Foods Market announced today the launch of a website optimized for web-enabled mobile devices. The site was created to provide customers the features of wholefoodsmarket.com while on the go.

Users can access Whole Foods Market’s selection of over 2,000 recipes, store information including hours, driving directions, store specials and a calendar of events for their local store.

“Whether they are at home, work, or out and about, our customers can now easily access store information and what’s on sale at their local Whole Foods Market,” said Bill Tolany, global coordinator of integrated media for Whole Foods Market. “Shoppers can also use their handheld devices to create shopping lists and save their favorite recipes to ‘My Recipe Box,’ a popular feature on our website.”

The mobile site also features a store locator where customers can use a ZIP code search to find the nearest Whole Foods Market store. It is available at http://m.wholefoodsmarket.com