AUSTIN, Texas (July 27, 2003) Food shopping should be fun for the whole family. Whole Foods Market, the nation's largest organic and natural foods retailer, has lived by this mantra for more than 20 years and today announces recognition as one of Child magazine's “10 Top Family-Friendly Supermarket Chains.”

Child magazine conducted a five-month investigation surveying over 40 retailers. The results of the survey, the first of its kind, appear in the August 2003 issue of Child magazine. Whole Foods Market was seventh on the list.

“Food is at the center of family activities,” said Margaret Wittenberg, Whole Foods Market vice president of public affairs. “From cooking classes to kids-sized grocery carts we want the experience to be fun for the entire family. Good eating habits start a very young age – and we've made that easy as well. Whole Foods Market is proud of this designation having done the homework for parents who can shop with peace of mind knowing that the products they find at their local Whole Foods Market are free of artificial colors, preservatives, flavors, sweeteners, and hydrogenated oils/trans fats plus we have no check-out distractions (candy, toys, etc.) designed to foster the “nag” factor.”

Survey Methodology

Child Magazine gathered the list of retailers from Progressive Grocer Magazine, selecting companies operating more than ten stores. Each of the 44 retailers meeting the initial criteria received a comprehensive 46-question survey developed by an advisory board – including food safety specialists, supermarket experts and dieticians. The surveys were graded and the top ten winners were chosen.

Editor's Note

With Back to School season around the corner – we can offer easy tips and information on how parents can help create school lunches that are fun, delicious, and nutritious.