BRIGHTON, N.Y. (May 6, 2015) Whole Foods Market’s first store in the Rochester area will be located on Monroe Avenue off Interstate 590.  Expected to open in 2017, it will join Whole Foods Market’s future location in Amherst, N.Y. (Buffalo-area), as the company’s first locations in western New York.

“We’re thrilled to announce this future store and our joining of the greater Rochester community” said Christina Minardi, Northeast Region president for Whole Foods Market. “As we continue to expand our presence throughout Upstate New York, following our recent opening in Albany, and our forthcoming store in Buffalo, we’re excited to bring our unrivaled quality standards to the Rochester area, where we hope to foster great relationships with local vendors, add valuable career opportunities to the community and serve as a partner for local nonprofit organizations.”

The store will be part of a redevelopment that will include other exciting shopping options. In addition, the shopping center will serve as a beacon for environmental stewardship with features, including: dedicated electric vehicle charging stations, pedestrian and bike-friendly access, parking dedicated for low emissions and car pool vehicles, along with sustainable building practices, including the reuse of building materials from the Clover Lanes Bowling center.

The Daniele Family, who own and operate Mario's and Bazil Restaurants, The Royal Car Washes, and Southpoint Marina, have submitted an application to the Town of Brighton to redevelop the site, which is currently under consideration. 

“Mario's and Clover Lanes will remain open for business into 2016,” said Anthony Daniele, developer and partner in the family's businesses. “Mario's is looking to relocate in the same general vicinity, and our family is committed to making this project a success and contributing to making this area a beautiful and vibrant shopping destination.”

“We are excited to present this project, and its traffic improvements, to the Town of Brighton. We believe it will redefine this important corridor and bring a revitalization to a segmented portion of Monroe Avenue,” Danny and Anthony Daniele said.

Whole Foods Market Contact:          
Michael Sinatra –  – 551-574-8031

Developer Contact:                          
Danny J. Daniele – – 585-703-3849
Anthony J Daniele –  – 585-943-4055