Emeryville, Calif. (November 5, 2008) – Whole Foods Market today opened its second Sacramento-area store. The new store, located in the Fountains Shopping Center, is a vibrant and inviting place for Roseville residents and families to gather and enjoy the region’s largest selection of natural, organic and bulk food at budget-friendly prices. The 55,000-square-foot Whole Foods Market combines the convenience and expertise of a farmers’ market, a gourmet wine and cheese shop, a grocer, an artisan bakery, a coffee roastery, a full-service butcher and fishmonger, along with a team of chefs making the finest restaurant-quality meals—all under one roof.


“Roseville is a community that cares about healthy living and family—values that are at the core of Whole Foods Market’s philosophy,” says Marty Jenkins, Store Team Leader for Whole Foods Market Roseville. “We are very excited to become the destination for busy Roseville families looking for the highest-quality natural and organic foods and restaurant-quality prepared foods. Most importantly, we’re dedicated to offering everyday low prices and helping our neighbors discover real deals throughout this beautiful new store.”

Highlights of Whole Foods Market Roseville: Bulk Is Beautiful – The heart of the Roseville store is the cost-saving bulk section. Self-service bins are stocked with a wide selection of domestic and imported olive oil, honey, grains and cereals, and a world of fragrant spices. Shoppers can also grind their own nut butters, choosing from delicious options like almond, cashew, peanut and peanut chocolate chip. Need some food to fuel outdoor expeditions in the Sierra? Create a custom blend of nuts, grains and sweet treats at the trail mix bar. The bulk section also features an in-store coffee and tea kiosk, where coffee beans are roasted on-site daily.

Prepared Foods – For shoppers looking for a restaurant experience without having to tip, Whole Foods Market Roseville offers an extensive selection of healthful, ethnic and comfort foods made by a team of talented in-house chefs. Mealtimes are a snap with 16 varieties of soup, the freshest salad bar in town and a mouthwatering selection of gelati and sorbetti. Shoppers can sit down to eat or order out from Asian Express, specializing in fresh handmade sushi, udon and rice bowls, as well as katsu and tempura dishes. A savory option is the Taqueria, featuring made-to-order tacos, burritos and south-of-the-border burgers.
Bakery – The Bakery is a destination unto itself, with European-style hearth breads made from scratch daily in tempting varieties like cranberry ginger, sourdough, blue cheese walnut and buttery challah. Special-occasion cakes, holiday pies and decadent pastries are all made on-site. As if that weren’t enough to satisfy any sweet tooth, a boutique chocolate counter offers bite-sized temptations made locally. Customers with special dietary needs also will find the Bakery department a treat, as vegan, gluten-free and sugar-free items are plentiful.
Children’s Mercado – Take a break and bring the kids over to the miniature Whole Foods Market Mercado. Parents can enjoy a cup of Allegro coffee while watching the little ones play the day away with grocery-themed toys like squishy fruits and vegetables and wooden blocks shaped like grocery staples. Kids can learn about healthy eating with coloring sheets and an interactive display about the food pyramid. Parents can plan their visits around the regularly scheduled “Story Time at the Mercado” or become members of the Kids’ Club to receive a free healthy snack each visit.
Eco Baby – The Whole Body™ department in Roseville offers a large selection of luxurious natural body care items and cosmetics, as well as a diverse selection of high-quality nutritional vitamins and supplements. Whole Foods Market has long been a leader in providing safe and eco-friendly baby products to conscientious parents. In fact, Whole Foods Market took a significant precautionary measure in 2006 by voluntarily removing baby bottles that contained BPA from its shelves nationwide. Roseville parents will find a full range of “Eco Baby” items that are safe, healthy and environmentally friendly. These include biodegradable teething toys; a wide selection of bottles and sippy cups made without BPA, PVC or phthalates; and stylish organic baby clothing.
“Eat Well for Less” Tours – The company’s value-priced private label brands meet the highest standards for quality and taste; Roseville shoppers will find more than two thousand 365 Everyday Value™ items throughout the store, including frozen food, pantry staples, baby food, dairy and body care products. Whole Foods Market believes that everyone should have access to great-tasting, high-quality natural and organic foods. To help shoppers stretch their food dollars further, the Roseville store offers regular “Eat Well for Less” tours, during which a store Team Member shows customers how to shop smart on a budget and find the best savings on organic and natural foods. Team Members also offer store tours to address special diet considerations such as gluten- and wheat-free, kosher and pregnancy nutrition.
Fountains Farmers’ Market – Whole Foods Market Roseville celebrates the region’s agricultural bounty by hosting the year-round Fountains Farmers’ Market every Tuesday from 8:30 a.m. to 12:30 p.m. in the store parking lot. Functioning as an extension of the store’s shelves, the outdoor market features California-certified farm-fresh fruit, vegetables, flowers, honey, eggs and nursery stock. Vendors include:


  • Pilz Produce at Hillcrest Orchards – juicy satsuma mandarin oranges packed with synephrine, a naturally occurring decongestant
  • Flying Mule Farm – grass-fed meats from a mule-powered family farm in Auburn
  • Beauty Ranch – long-time Placer County fruit grower specializing in Asian pears and hoshigaki (Japanese dried persimmons)
  • Snow’s Citrus Court – small-batch citrus marinades and dressings from family recipes


Focus on Sustainability – It may be fashionable to be green these days, but Whole Foods Market has made it part of its mission for 28 years. Under the guidance of Adesina Stewart, Whole Foods Market’s Northern California Green Mission Specialist, the Roseville store is implementing innovative ways to conserve resources. As an example, the store is collecting food waste and soiled paper products from food production and customer dining. These compostable materials are then back-hauled to San Francisco and deposited into the city’s composting program. Back-hauling takes advantage of trucks that would otherwise be traveling empty on the road. The finished compost is certified organic and is used for city landscaping and sold to Bay Area farmers. The store also is working with ReCreate Roseville to donate materials, like strawberry baskets and cardboard rolls from produce bags, to promote environmental awareness in children through art projects.
Paying tribute to Roseville’s heritage as the fruit basket of Central California, the store evokes the look and feel of a rustic 1940s farmers’ market. Historical photos of Roseville orchards and ranches are featured throughout the store, vintage produce labels are displayed as decorative art and a salvaged farmstead sink is the centerpiece of the floral department. The store’s many signage and décor elements were all custom built using barn wood and reclaimed cedar lumber from old fences. In keeping with Whole Foods Market’s commitment to the planet, environmentally friendly building materials were used extensively in the construction of the new store, including insulation made from recycled blue jean scraps and slab countertops—comprising recycled paper, glass, ash and cement—as an alternative to quarried stone.
Opening Festivities – Opening day will commence with a “bread breaking” ceremony at 9:45 a.m. The doors open to the public at 10 a.m. On hand for the event will be Joe Rogoff, vice president for Whole Foods Market Northern California; Marty Jenkins, store team leader; and the new Whole Foods Market Roseville team. Shoppers are encouraged to buy raffle tickets to win a papasan chair loaded with Whole Foods Market products, which are valued at $500. Raffle proceeds benefit Acres of Hope, a long-term housing program for homeless women with children in Placer County.
Store Information
Hours: 8 a.m. to 10 p.m., seven days per week
Location: The Fountains at Roseville
1001 Galleria Blvd.
Roseville, CA 95678
Telephone: 916.781.5300