BOULDER, Colo. (Aug. 3, 2011) – After extensive updates and expanded departments, the Whole Foods Market Pearl Street store, now 66,000 square feet, has completed broad renovations and is ready to celebrate the official grand reopening with the Boulder community. 

The opening weekend will include the following special events:

  • Friday, Aug. 12, 10 a.m.: The official “Bread Breaking” and Grand Reopening.
  • Saturday, Aug. 13, 10 a.m. to 6 p.m.: Live music, vendor demos and children’s activities.
  • Sunday, Aug. 14, 12 p.m.: Special lunch offered to shoppers prepared by the Kitchen’s Chef Hugo Matheson. All proceeds from the lunch event will benefit the Kitchen Community. 
  • Sunday, Aug. 14: “Boulder Born” vendor fair featuring samples from more than 20 local producers, including Gluten Free Bistro, White Girl Salsa, Tres Pupusas and Evol Foods.  
  • Friday, Aug. 19, 5 p.m.: Outdoor benefit concert featuring Todd Park Mohr and Jeremy Lawton of Big Head Todd and the Monsters, with openers Mollie O’Brien and Danielle Ate the Sandwich. Advance tickets available at the Pearl, Tamarac and Belmar Whole Foods Markets for $15 each. All ticket proceeds will benefit the Boulder Valley School District’s School Food Project. More information at:

“We want to thank Boulder shoppers for being so patient with us during the construction process,” said Tawny Duckworth, store marketing team leader for Whole Foods Market Pearl Street. “This store was designed especially for the Boulder community. With a plethora of locally made products, widened aisles and a new Cooking Department, we’re excited to now have some fun with our community and provide Boulder with a truly remarkable grocery shopping experience.” 

The new store includes a larger prepared foods section, two outdoor patios and dining areas, expanded Meat, Seafood and Produce departments, plus the new Cooking Department headed by Chef Beth Pilar as the store’s “cooking coach.” With a goal to help shoppers learn to cook at home, Pilar will be available daily as an in-store resource with menu and recipe ideas, shopping list planning, special dietary needs and how-to instructions on unique ingredients. The department will also include an online cooking community resource at set to launch in mid-August. will be an online forum where shoppers can swap recipes, trade tips, receive instructions and utilize Chef Pilar’s online recipe database. 

Ideal for active Colorado residents who are often exposed to sun and wind, the MyChelle Imaging System is a new addition to the Whole Body Department. Exclusive to Whole Foods Market, this unique system is a free service for customers and provides a full complexion profile with an eight-point analysis focusing on skin irregularities, wrinkles, texture, p-bacteria, pores, age spots, UV spots and vascular areas. Once the complexion profile is complete, in-store aestheticians can recommend various products to help with particular skin irregularities. 

Another addition to the location is the Whole Foods Market Wine & Spirits adjacent to the existing store. Whole Foods Market Wine & Spirits features Three Wishes wine, an exclusive product to the company, offering superior quality and taste at a value price. Three Wishes wine is sold for only $2.99 and is available in Cabernet Sauvignon, Chardonnay and Merlot varietals from vineyards California.