AUSTIN, Texas (Aug. 18, 2021) – A recent online survey, conducted by The Harris Poll on behalf of Whole Foods Market, found that parents of kids under 18 reported spending an average of 27.2 minutes per week — equivalent to a cumulative 24 hours annually* – reading food labels and/or thinking about the ingredients in their children’s food. Additionally, 87% of parents with kids under 18 are concerned about the ingredients in their child(ren)’s food, and 69% report worrying less about these ingredients when shopping at a grocer or retailer they know has high ingredient standards. As parents and caregivers across the country once again prepare for the back-to-school season, Whole Foods Market is teaming up with Certified Holistic Nutritionist Kelly LeVeque (@bewellbykelly), a best-selling author, wellness expert and mom of two, to raise awareness of its industry-leading Quality Standards that bring peace of mind back to grocery shopping.

“Knowing that I can feel good about the products offered at Whole Foods Market is a time-saving game changer,” LeVeque said. “As a Certified Holistic Nutritionist, I recognize the power of knowing that Whole Foods doesn’t allow hundreds of preservatives, flavors, colors and sweeteners that are found in so many packaged foods. Whole Foods Market’s Quality Standards deliver confidence in what I give to my family and recommend to clients.”

On Whole Foods Market’s social media pages, followers will get a special back-to-school store tour from Team Members who steward the Quality Standards program and shop it with their own kids. A sweepstakes will also be hosted across the grocer’s Facebook, Twitter and Instagram pages, giving away 100 $50 Whole Foods Market gift cards as prizes. Entrants can find official rules here and can watch for the sweepstakes posts on Whole Foods Market’s social media channels for instructions on how to enter.

Whole Foods Market created its own Quality Standards for ingredients and sourcing, which have been upheld and continually advanced by the grocer for decades. The guidelines include an industry-leading list prohibiting more than 150 preservatives, flavors, colors, sweeteners and other ingredients commonly found in food, and in turn, help alleviate the need for time-consuming label scrutiny.

“At Whole Foods Market, we believe that customers should know where their food comes from, how it’s grown and what ingredients are used,” said Jamie Yael Katz, Senior Advisor, Quality Standards at Whole Foods Market. “As a parent myself, I know how much mental energy can go into choosing food for our kids. Parenting proudly and eating joyfully is much easier and less time-consuming when you know that your grocer has done the ingredient homework for you.”

Additional ways to save time at Whole Foods Market this back-to-school season include curbside grocery pickup at all stores as well as lunch and dinner to go, a new feature in the Whole Foods Market mobile app that allows customers to order favorite prepared foods for delivery or pick-up. The menu includes sandwiches, salads, entrées, pizzas, sushi, soup and beverages and is currently available to iOS users in select markets.

About Whole Foods Market

For more than 40 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first certified organic national grocer, Whole Foods Market has more than 500 stores in the United States, Canada and the United Kingdom. To learn more about Whole Foods Market, visit https://media.wholefoodsmarket.com.

Whole Foods Market’s rigorous Quality Standards govern food, body care, supplements, household cleaning products and more. To learn more about Whole Foods Market’s Quality Standards, visit wholefoodsmarket.com/quality-standards.

 

Survey Methodology:

This survey was conducted online within the United States by The Harris Poll on behalf of Whole Foods Market from June 8 to 10, 2021, among 626 parents of kids under 18. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact media@wholefoods.com.

*Figure taken from the survey finding that, on average, parents of kids under 18 spend 27.2 minutes each week reading food labels and/or thinking about the ingredients in their children’s food. The annual time savings, based on 27.2 minutes each week, is 1,414.4 minutes per year, equating to 23.57 hours per year.

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