AUSTIN, TX (Sept. 24, 2014) – Whole Foods Market (NASDAQ: WFM) shoppers purchasing select bottles of Trinity Oaks wines have supported the planting of 140,000 trees through the One Bottle One Tree program, and the company hopes to support the planting of 110,000 more trees by this Halloween.
The program works with the nonprofit Trees for the Future to plant one beneficial tree for every bottle of Trinity Oaks wine sold. Trees are planted to help restore tree cover in areas that are most in need of reforestation — primarily in tropical locations that have the most beneficial impact on the environment — by using agroforestry techniques tailored to the needs of the community.
Whole Foods Market shoppers support this effort every time they purchase a bottle of Trinity Oaks Pinot Noir or Pinot Grigio. “Supporting the One Bottle One Tree program is a win-win-win for our shoppers, the environment and these rural communities in the developing world,” said Doug Bell, global beverage buyer for Whole Foods Market. “Not only are we making it easy to support environmental stewardship and our global communities – two of Whole Foods Market’s core values – but we are also featuring these two delicious wines that shoppers know and love at a great price.”
Both of these California wines can be found in Whole Foods Market stores that sell wine for $7.99. The Trinity Oaks Pinot Noir has a smooth, silky texture and mild tannins and is a perfect partner to salmon or roasted chicken. The Trinity Oaks Pinot Grigio is a fresh white that makes a crisp aperitif and pairs nicely with a green salad and pear vinaigrette.
Whole Foods Market will be featuring Trinity Oaks wines and the One Bottle One Tree program in September and October 2014 in its Whole Deal value guide.