GLENDALE, Calif. (Sept. 30, 2013) – To celebrate the young life of one of its beloved suppliers, Joel Mendenhall of Homegrown Meats, Whole Foods Market San Diego and Orange County stores will be holding barbeques from 12-3 p.m. on Oct. 5 to help raise funds to support his family.

 “Joel was full of integrity and an inspiration to many of our team members,” said Whole Foods Market Regional President, Patrick Bradley. “He touched the Whole Foods Market family with his passion, kindness, and generosity and we want to do what we can to lend support to his wife and daughters through this scholarship fund.”

An advocate for grass-fed and organic beef and the compassionate care of animals, Mendenhall passed away after a farming accident on Sept. 2 – leaving behind three little girls and his wife Jenna. He was the son of Frank and Janice Mendenhall of Palomar Mountain who own the Mendenhall Ranch there, as well as the 17-cottage Lake Henshaw Resort and the adjoining Round Up BBQ Grill.

 Whole Foods Market encourages San Diego and Orange County residents to support the Mendenhall Girls Scholarship Fund, by stopping by their local store for a barbeque lunch that will include a Homegrown grass-fed beef burger, potato chips and pickle for $5. Vegetarian/vegan options also available. All proceeds will go directly to the scholarship fund.

 Homegrown Meats supplies grass-fed beef to Whole Foods Markets in San Diego and Orange County. It is one of the largest organic, grass-fed programs in California where cattle are free to feed and graze on organic grass living as nature intended. The company’s products are also certified by the American Grass Association and the Animal Welfare Approved Association.