AUSTIN, Texas (Jan. 2, 2017) – Whole Foods Market today announced exclusive partnerships with Melissa Hartwig of Whole30 and Michelle Tam of Nom Nom Paleo, as well as a series of health-focused in-store programs for shoppers trying to maintain their resolutions in the New Year. As part of their goal to help “Feed Your Resolution”, America’s Healthiest Grocery Store™ is offering convenient options and programs supporting plant-based, Whole30, Paleo and gluten-free special diets.

Whole Foods Market carries the largest selection of Whole30 products and will feature the top product picks from Whole30’s Hartwig that are compliant with her 30-day program for stress-free navigation throughout the store. Additionally, Nom Nom Paleo’s Tam identified her top product picks throughout the aisles, and Whole Foods Market will also exclusively feature Nom Nom Paleo’s Magic Mushroom Powder. Several recipes from Tam’s cookbook, ‘Ready or Not,’ will also be available on hot bars across the U.S. during the month of January.  

“We are excited to provide support to those shoppers interested in focusing on a healthier lifestyle, be it our flexitarian fanbase trying out a new diet, to those with special dietary needs,” said Karen Christensen, global vice president of merchandising for perishables at Whole Foods Market. “The meal solutions and products our partners have selected offer convenient and delicious ways to eat healthier in the New Year, and our knowledgeable team members are always here to provide support along the way.”

In addition to paleo and Whole30 diets, plant-based eating is increasing in popularity among consumers and was named a top trend for 2018 by the experts at Whole Foods Market. The store not only features a variety of vegan-friendly products like the Engine 2 brand, but also educational resources like The Whole Foods Diet: The Lifesaving Plan for Health and Longevity, which empowers readers to make more informed food choices that promote health and vitality, co-written by Whole Foods Market co-founder and CEO, John Mackey.

For those with Celiac disease or gluten intolerances, Whole Foods Market will feature certified gluten-free products for a variety of needs, from pre-packaged snack to-go, to baking staples and cooking marinades.

The health-focused Feed Your Resolution campaign will roll-out across all U.S. stores beginning January 1, 2018.