WHAT:
To celebrate the holidays, Whole Foods Market will be offering this year's much anticipated first harvest of the vintage of Georges DuBœuf’s festive Beaujolais Nouveau in this new label designed exclusively for Whole Foods Market.
Made from hand-picked Gamay grapes from the Beaujolais region of France, this lively, versatile red is a perfect complement to all varieties of holiday fare. Beaujolais Nouveau's whole berry fermentation processing keeps the flavor light, smooth and fruity.
To pair with this classic holiday wine, Whole Foods Market will feature Persillé du Beaujolais – an incredible, soft blue cow's milk cheese produced in limited quantity by a small, artisanal dairy in the Rhône Alps. Aged by the renowned affineur Hervé Mons, this blue is a welcome guest at any holiday party and is especially delightful with cranberry condiments.
WHEN:
Thursday, Nov. 19, 2009
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By tradition, Beaujolais Nouveau is released to the public the third Thursday of November and will be available to Whole Foods Market shoppers the same day.
WHERE:
All Whole Foods Market stores that carry wine in the U.S.
WHY:
Beaujolais Nouveau is at its peak flavor when fresh from the harvest and, like the holiday season, it comes but once-a-year. Like our Nouveau, Whole Foods Market offers the best quality, complementary wines available just in time for the holiday feast so that customers can get the most out of this year's festive gatherings.
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