SWAMPSCOTT, Mass. (January 31, 2005). Whole Foods Market®, the world's leading natural and organic supermarket and America's first national certified organic grocer, will open its doors on February 16th at 331 Paradise Road. The much-anticipated market is the first Whole Foods Market located in the North Shore Region of Boston. The new store will provide Swampscott and surrounding area residents with the most flavorful, highest quality foods and products along with a convenient and contemporary shopping experience.

“We know the Swampscott area residents have been patiently awaiting the opening of Whole Foods Market, and we are eager to show them why it has been well worth the wait,” said Steve Sment, Whole Foods Market store team leader. “Whether they are seeking the largest selection of organically grown produce, all natural and organic meats, fresh artisanal cheeses, or simply an enjoyable shopping experience with outstanding customer service, we look forward to opening our doors and being a part of the Swampscott community.”Spanning 36,000 square feet, the new Whole Foods Market store will offer a vast array of tempting features sure to please the most discerning palate. Featuring true restaurant-quality prepared food and the convenience of one-stop grocery shopping, Whole Foods Market will highlight a number of unique and enticing features, including: freestanding pizza and sushi stations, an extensive selection of prepared and specialty foods, an incredible variety of olives and pastas, and a state-of-the-art open kitchen area where shoppers are able to view the company's premier chefs preparing meals. Designed with a vibrant, welcoming flair, an on-site separate 40- seat café offers shoppers the opportunity to enjoy restaurant-quality meal or snack in a relaxing setting. Customers can shop with the confidence of knowing all products at Whole Foods Market are free of hydrogenated oils, artificial additives, artificial preservatives, artificial sweeteners, artificial colorings, and artificial flavors.

In keeping with the area's reputation as a prime fishing destination spot, the Swampscott Whole Foods Market will offer the freshest, highest quality seafood straight from the company's own Pigeon Cove facility located right on the waterfront of Gloucester, guaranteeing freshness from dock to dinner table. Additionally, a hot soup bar will offer the best freshly prepared chowders and bisques championed by the very region famous for them. The new Whole Foods Market store will also provide shoppers with the attention and convenience of a neighborhood butcher shop with the widest collection of prime meats and poultry raised to the company's strict natural meat standards, free of antibiotics and hormones, minimally processed and never fed animal byproducts.

“We believe food in its purest state — free of artificial flavors, colors, sweeteners, preservatives, and hydrogenated oils — is the best tasting. Our team members are excited to help shoppers explore delicious, natural foods,” said Sment. “At Whole Foods Market, we guarantee 100 percent customer satisfaction. We go to great lengths to delight our customers.”For the true chocolate lover, a unique and decadent chocolate enrobing station will be featured in the bakery where customers can request just about anything they desire to be covered in chocolate. Also, cookies! cookies! cookies! by the pound will be showcased in a see-it and eat-it glass cookie cabinet to be known to children and adults alike as “the cookie monster.” For those with dietary concerns, the bakery will also include a delicious variety of gluten-free and wheat-free baked goods sure to amaze even the most perceptive taste buds.

Additionally, Whole Body™ at Whole Foods Market will offer the largest selection of luxurious natural and organic body care items and cosmetics, as well as unadulterated nutritional supplements and vitamins. Customers will be able to enjoy a make-up station where they will be able to test selected products and take home samples. All products at Whole Body are made with the highest quality natural ingredients and are free of harsh chemicals and unnecessary fillers.

“We are excited to become a part of the Swampscott community and look forward to opening our doors on February 16 to share our passion for truly delicious, fresh, all natural foods,” Sment added.