MILWAUKEE (July 31, 2006). Whole Foods Market®, the world's leading natural and organic supermarket, will open its doors in Milwaukee on Wednesday September 20, 2006. The much-anticipated store is the first Whole Foods Market located in the Milwaukee area. The new store located at East North and Prospect Aves., will provide Milwaukee and surrounding area residents with great tasting, high quality foods in a convenient and contemporary shopping experience.

“Milwaukee residents have been patiently waiting the opening of Whole Foods Market, and we are eager to share our passion for truly delicious, fresh, all natural foods with them,” said John Gass, Whole Foods Market Store Team Leader. “Whether they're seeking the largest selection of organically grown produce, all natural and organic meats, fresh artisanal cheeses, or simply an enjoyable shopping experience with outstanding customer service, we look forward to opening our doors and being a part of the Milwaukee community.”

Spanning 55,000 square feet, the new Whole Foods Market store will offer a vast array of tempting features, sure to please the most discerning palate. Featuring restaurant-quality prepared foods and the convenience of one-stop grocery shopping, the store features a number of unique and enticing elements. Most notably: a first of its kind beer and brat station with flatscreen televisions and comfortable seating; a taqueria bar, freestanding brick pizza oven, made-to-order sushi and panini stations; and a state-of-the-art open kitchen area, viewable from the store floor.

Customers can shop with confidence knowing Whole Foods Market takes pride in being highly selective about the products on its shelves. All products must meet Whole Foods Market's strict quality standards to ensure they are free of hydrogenated fats and artificial additives, sweeteners, colorings and preservatives.

“We believe food in its purest state — free of artificial flavors, colors, sweeteners, preservatives, and hydrogenated fats — is the best tasting. Our Team Members are excited to help shoppers explore delicious, natural foods,” said Gass. “At Whole Foods Market, we guarantee complete customer satisfaction and go to great lengths to delight our customers.”