Whole Foods Market Williamsburg (238 Bedford Ave.), the retailer’s second Brooklyn location, will be opening on Tuesday, July 26, 2016 at 9AM. The opening date was revealed at Modern Farmer’s, “A Starry Night on the Farm,” event this past Saturday, June 25, which benefitted Farm Aid and featured Brooklyn-based Whole Foods Market vendor partners including Gotham Greens and chefs Frank Falcinelli and Frank Castronovo. Whole Foods Market also revealed two new and iconic New York partners, who will offer unique products in the Williamsburg store: Luke’s Lobster and Roberta’s.
Luke’s Lobster, known as a regional favorite for their sustainably sourced seafood shacks, will be parking their Luke’s Tail Cart for the first time at a retail location to sell traceable, sustainably-sourced lobster tails. The tails will be split, skewered and grilled, and served with classic lemon butter or a seasonal dipping sauce, for customers to enjoy on-the-go as part of the store’s soon-to-be-announced prepared foods offerings.
The Williamsburg store will also be a new home for Roberta’s array of baked goods and pastries, including a sunflower spelt loaf and their incredibly popular and delicious sticky buns. Roberta’s will be expanding its original partnership with Whole Foods Market, where they exclusively launched their first frozen pizza product at the opening of the retailer’s Gowanus, Brooklyn location in 2013.
“There are so many amazing local suppliers in Williamsburg,” said Elly Truesdell, local forager for Whole Foods Market’s Northeast Region. “Both Luke’s Lobster and Roberta’s Pizza draw in visitors from the neighborhood and beyond, which is why we we’re so excited to partner with them in a special way just for this store.”
Whole Foods Market Williamsburg will be home to a bevy of local goods, with additional special collaborations being announced throughout July.
At more than 51,000 square feet Whole Foods Market Williamsburg will offer the local community an unrivaled selection of high-quality natural and organic foods. With one-of-a-kind and exclusive items slated to hit every department, customers are bound to find a unique shopping experience within the grocer’s new Brooklyn location.
For additional information and future announcements, please visit the store’s social media channels: