Whole Foods Market®, the world’s leading natural and organic grocer, opens its newest store in the Milwaukee area, Wednesday, Feb. 24. The new 47,563 square-foot store at 11100 W. Burleigh Street in Wauwatosa will celebrate the grand opening with music, food and many more surprises for all who attend.

“We are so thrilled to join the Tosa community, and hope everyone can make it out to celebrate the second Whole Foods Market in the Milwaukee area with us,” says Ted Beres, Whole Foods Market Wauwatosa, Store Team Leader. “We have a fantastic store full of the best tasting natural and organic foods, and we are very excited to share some of the delicious food options including house made gourmet sausages, house smoked bacon, and a new frozen treat made with freshly pureed fruits and vegetables called Farmstand Freeze with our new community.”

Whole Foods Market Wauwatosa features a variety of new, chef-driven prepared food offerings as well as classic Whole Foods Market fare for shoppers to choose from including:

  • The Juice Bar serving fresh juices and smoothies, and for the first time in Whole Foods Market Midwest stores, Farmstand Freeze – a simple frozen treat made with freshly pureed fruits and vegetables, slightly sweetened with dates or honey.
  • The Tosa Tavern’s 20 taps pour a rotating selection of rare and hard to find brews such as Gumball Head from Three Floyds Brewery, Pentagram and Darkness from Surly Brewing, Abyss from Deschutes Brewery, Fantasy Factory IPA from Karben4 Brewing and Peanut Butter Victory at Sea by Ballast Point.
  • The Coffee Bar offers light, medium and dark roasted coffees, espresso drinks, blended coffee beverages, cold brew coffee and house made Vietnamese cold brew, as well as delicious frozen custard.
  • Other exciting features include: self-serve pizza station, hot bar, salad bar, sushi, sandwiches, and many other grab-and-go meals and sides.

With a large variety of custom-cut meats, organic and local produce, and pantry staples, Whole Foods Market Wauwatosa is the go-to grocer for every level of food explorers. Highlights include:

  • Responsibly grown, fresh fruits and vegetables
  • Gourmet sausages made in-house with Lakefront Brewery Riverwest Stein Amber Ale
  • Full scratch bakery making fresh baked breads daily
  • In-house smoked bacon and seafood, and dry-aged steaks
  • Over 150 back-to-basics bulk pantry items and over 60 bulk spices
  • Over 1000 wines, 400 beers, and 200 cheeses

As America’s Healthiest Grocery Store, what goes on the body is just as important as what goes in the body. Whole Foods Market Wauwatosa marks the first brick-and-mortar destination in the Midwest for the widely popular online cosmetic and facial care product line, W3LL People.

To celebrate opening day, Whole Foods Market will host its version of a ribbon cutting called a “Bread-Breaking Ceremony” with Whole Foods Market Team Members and Wauwatosa neighbors at 8:45 a.m., followed by food samples, entertainment, and gift cards for the first 500 customers with a mystery value ranging from $5 to $50. One lucky customer will receive a mystery gift card with a value of $500. Doors officially open at 9 a.m.

Whole Foods Market’s Wauwatosa store will also empower Team Members and customers to support local causes. In celebration of opening week, the store will hold five “Days of Community Giving,” where 1 percent of each day’s sales will go toward a local not-for-profit including:

  • Wednesday, Feb. 24 – Education Foundation of Wauwatosa
  • Thursday, Feb. 25 – Friends of Boerner Botanical Gardens
  • Friday, Feb. 26 – Eisenhower Elementary School PTA
  • Saturday, Feb. 27 – Zoological Society of Milwaukee
  • Sunday, Feb. 28 – Wauwatosa Historical Society

Whole Foods Market’s One Dime at a Time program provides an incentive to customers who bring their own bags for shopping and helps develop stronger communities.  At the register, customers will have the option to receive a 10-cent per bag refund as cash back off their purchase or they can choose to donate it to that month’s selected charity organization. Whole Foods Market Wauwatosa’s first One Dime at a Time recipient will be West Suburban YMCA.   

Whole Foods Market currently has two locations in Wisconsin: 2305 N. Prospect Ave. in Milwaukee, and 3313 University Ave. in Madison. 

Whole Foods Market hired approximately 120 Team Members for the new location.