AUSTIN, Texas (April 17, 2014) –Whole Foods Market claimed the honor for best brand on Pinterest at the Shorty Awards on April 7. Since joining Pinterest in 2011, the natural and organic food retailer was quickly acknowledged as a leader in the space, creating organic, shareable content focused on food, entertainment and lifestyle that has made it a leading traffic driver to wholefoodsmarket.com.
“At Whole Foods Market we are always looking for new ways to reflect the immersive visual experiences of our retail spaces in an authentic and compelling way in our visual spaces. Pinterest provides us a unique opportunity to create a strong connection with our customers through visual story telling in a way that they want to collect and experience time and again – a unique value proposition of the digital world,” said Natanya Anderson, social media coordinator for Whole Foods Market. “We're thrilled to receive the Shorty Award because it validates our main digital marketing approach of establishing online communities with our customers focused on shared values and passions.”
In addition to sharing visually appealing recipes, the grocer is able to highlight deeper stories such as its efforts to protect pollinators in its Share the Buzz initiative with impactful infographics that can be difficult to communicate in stores. To date, Whole Foods Market has 180,000 followers on Pinterest.