AUSTIN, Texas (Oct. 17, 2014) – Whole Planet Foundation is joining forces with “The Hunger Games: Mockingjay – Part I” as one of its official charitable partners, with the goal of raising $1 million for global poverty alleviation.

Starting today, shoppers can join the #CourageofOne Challenge to support the cause and  win prizes, including premiere tickets and Whole Foods Market gift cards, at: Because Whole Foods Market covers all overhead costs for Whole Planet Foundation, 100 percent of every dollar raised for the foundation will go directly to supporting microlending programs for low-income entrepreneurs across 61 countries, including the U.S. 

Through Dec. 15, participants can earn points by joining online activities, like taking quizzes to raise global poverty awareness, entering a T-shirt design contest, sharing photos and “raising a loan to change lives.”  Online activations are powered by technology partners Together Mobile and My Social Canvas.

Whole Foods Market shoppers can also support the cause by purchasing a fresh, in-house-made “Courage of One” juice in select stores; $1 from every purchase will go to the foundation to support microcredit.

To date, Whole Planet Foundation has authorized more than $60 million in microloans and has disbursed $38.9 million through microlending partners worldwide, supporting more than 4.5 million people with a chance for a better life.

 For more information about the foundation and the #CourageofOne Challenge, visit: